Books

1. Consumer Behavior, Sixth Edition

   

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2. High and Mighty: The Dangerous Rise of the Suv

   

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3. Credit Card Nation: The Consequences of America's Addiction to Credit

   

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4. The Civilized Shopper's Guide to Rome

   

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5. You Can Prevent Global Warming (and Save Money!): 51 Easy Ways

   

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6. Profits of Death: An Insider Exposes the Death Care Industries

   

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7. What Kids Buy and Why : The Psychology of Marketing to Kids

   

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8. Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

   

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9. Store Wars : The Battle for Mindspace and Shelfspace

   

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10. Body of Truth : Leveraging What Consumers Can't or Won't Say

    

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11. Psychology and Consumer Culture: The Struggle for a Good Life in a Materialistic World

    

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12. Marketing to Leading-Edge Baby Boomers

    

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13. Star Ware: The Amateur Astronomer's Ultimate Guide to Choosing, Buying, & Using Telescopes and Accessories

    

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14. Consuming Faith: Integrating Who We Are With What We Buy

    

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15. Microeconomics and Behavior

    

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16. The Design of Everyday Things

    

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17. The Great Tween Buying Machine : Capturing Your Share of the Multi-Billion-Dollar Tween Market

    

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18. The Bargain Buyer's Guide 2004: The Consumer's Bible to Big Savings Online & by Mail

    

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19. Consumer Behavior

    

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20. Cycles: How We Will Live, Work, and Buy

    

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21. 1,500 Great Gift Ideas

    

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22. High and Mighty: SUVs--The World's Most Dangerous Vehicles and How They Got That Way

    

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23. Consuming Desires: Consumption, Culture, and the Pursuit of Happiness

    

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24. e-Loyalty: How to Keep Customers Coming Back to Your Website

    

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25. Consumer Panels

    

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Average customer rating: Worst Marketing Book Ever Read

Consumer Behavior, Sixth Edition Michael R. Solomon Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover General | Business & Investing | Subjects | Books Customer Service | Industries & Professions | Business & Investing | Subjects | Books Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books Research | Marketing | Marketing & Sales | Business & Investing | Subjects | Books Look Inside Business Books | Trip | Specialty Stores | Books Qualifying Textbooks - Spring 2007 | Stores | Books Similar Items: Selling Today: Creating Customer Value (10th Edition) Integrated Advertising, Promotion, and Marketing Communications (3rd Edition) Retailing Management W/Student Tutorial CD-ROM Exploring Marketing Research Marketing Research ASIN: 0131404067

Book Description

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives.

Customer Reviews:

Worst Marketing Book Ever Read.......2006-05-31

Average customer rating:

Don't Get Taken Every Time: Sixth Edition Remar Sutton Manufacturer: Penguin (Non-Classics) ProductGroup: Book Binding: Paperback General | Business & Investing | Subjects | Books Consumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books Buyers' Guides | Automotive | Nonfiction | Subjects | Books Buying & Leasing | Automotive | Nonfiction | Subjects | Books Trucks & Vans | Automotive | Nonfiction | Subjects | Books General | Engineering | Professional & Technical | Subjects | Books General | Reference | Subjects | Books Similar Items: Don't Get Taken Every Time : The Ultimate Guide to Buying or Leasing a Car in the Showroom or on the Internet ASIN: 0140266704

Average customer rating:

Consumer Behavior and Marketing Strategy. Sixth Edition. J. Paul Peter Manufacturer: McGraw-Hill/Irwin ProductGroup: Book Binding: Paperback ASIN: B000OG9W7M

Average customer rating:

Consumer Behavior and Marketing Strategy. Sixth Edition. J. Paul Peter ProductGroup: Book Binding: Hardcover ASIN: B000IBOASO

Books:

1. Intermediate Algebra: Functions & Graphs
2. The Adweek Directory 2004 (Adweek Directory)
3. Brand Warfare: 10 Rules for Building a Killer Brand
4. Marketing of Services
5. Portraying Older People in Advertising: Magazine, Television, and Newspapers (Garland Studies on the Elderly in America)
6. Consumer Behavior, Sixth Edition
7. Do Americans Shop Too Much? (New Democracy Forum)
8. LUXURY FEVER : Why Money Fails to Satisfy In An Era of Excess
9. Skills for Consumer Success
10. How to Be a TV Quiz Show Millionaire

Books