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Average customer rating:

Solid brand basics engagingly written
Captivating Read
A clever and humorous read for the average econ student.
excellent!
Every Business Person Should Read This Book. Powerful.

Brand Warfare: 10 Rules for Building the Killer Brand
David F. D'Alessandro , and Michele Owens
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Hardcover

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ASIN: 0071362932

Book Description

NOW IN PAPERBACK!

The BusinessWeek, Wall Street Journal, and New York Times business bestseller

"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."Harvard Business Review

"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."Michael E. Porter, Harvard Business School

"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."Publishers Weekly

Customer Reviews:

Solid brand basics engagingly written.......2006-05-10

There's not a lot that's new here. This is good brand basics for beginners or for those who need a brush up. It is very accessibly written. The examples are clear, concrete and valuable. It's free of the irritating `brand' jargon that is so pervasive in many other books on the subject.

Captivating Read.......2006-04-07

As creative director of KREMEDIA: Experts in marketing, branding & design, it is imperative for myself to ensure that my business obtains higher knowledge from more experienced people in my field. D'Allessandro's book was highly inspirational and motivating, focussing upon information about the brand as a whole and drilling into elements that in many cases, one would not take into consideration. Highly recommended.

A clever and humorous read for the average econ student........2005-01-02

I was pleasantly surprised by this book. I'm an economics student Santa Monica High School and when assigned a book report on the subject, I found most of the other books I was considering full of jargon and code words that made them confusing and somewhat daunting for me to pick up. Such is not the case with Brand Warfare. It's is extremely engagingly written, very lucid, and full of funny stories. The book also works because Mr. D'Allesandro is a major-league character and has a remarkably dynamic outlook on the world for a guy who runs a life insurance company. I'm probably not the target audience for this book, but I found it to fun and insightful and well worth the time.

excellent!.......2004-12-12

This book is excellent! I can't ever think of any other way to explain how to build the killer brand.

Every Business Person Should Read This Book. Powerful........2004-02-17

While this is a short book and easy to read, it does not lack substance. Being in advertising and marketing, I know the value of a brand. But as D'Alessandro points out in his book, branding is the business of everyone in an organization.

This book would be of value to a CEO of a large organization and all of its employees or the owner of a one-person shop and all advertising people. Branding, after all, is something everyone is responsible for. It is not the exclusive domain of the ad agency.

The book shows how a large, well-known brand can lose market share overnight to an Internet start up. There is much in this book that will be of great value to you if you want to be a well-respected brand --- whether you are a big business or a one-person brand.

Book Description

A marketing best seller!

Average customer rating:

Brand Warfare: 10 Rules for Building the Killer Brand: Lessons for New And Old Economy Players
David F. D'Alessandro , and Michele Owens
Manufacturer: Diane Pub Co
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

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Brand Warfare: 10 Rules for Building the Killer Brand
David D'Alessandro
Manufacturer: audible.com
ProductGroup: Book
Binding: Audio Download
ASIN: B000EPRHB6

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Brand Rules!(brand management)(Excerpt): An article from: Chief Executive (U.S.)
David F. D'alessandro , and Michelle Owens
Manufacturer: Chief Executive Publishing
ProductGroup: Book
Binding: Digital

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Book Description

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on July 1, 2001. The length of the article is 2337 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Brand Rules!(brand management)(Excerpt)
Author: David F. D'alessandro
Publication: Chief Executive (U.S.) (Magazine/Journal)
Date: July 1, 2001
Publisher: Chief Executive Publishing
Page: 56

Article Type: Excerpt

Distributed by Thomson Gale

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Brand Warfare: 10 Rules for Building the Killer Brand
D'Alessandro
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback
ASIN: B000OFV5OG

Average customer rating:

Brand Warfare : 10 Rules for Building the Killer Brand
David; Owens, Michelle D'Alessandro
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Paperback
ASIN: B000OFQ6CC

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