Books

1. Quality Selling Through Quality Proposals: A No-Nonsense Guide to Developing Winning Sales Partnerships

   

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2. Advertising, Advertising

   

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3. Principles of Marketing

   

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4. Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives (International Series in Quantitative Marketing)

   

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5. Planning, Implementing, and Evaluating Targeted Communication Programs

   

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6. The Marketer's Troubleshooter

   

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7. Standard Directory of International Advertisers and Advertising Agencies : The International Red Book

   

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8. Tales from the Marketplace : Stories of Revolution, Reinvention and Renewal (Marketing Series (London, England).)

   

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9. Secrets of Power Marketing

   

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10. Advertising Strategy

    

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11. Marketing Your Small Business Made E-Z

    

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12. Brands and Their Companies/With Supplement (Brands and Their Companies)

    

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13. Funding Downtown Promotions: 5 Key Steps to Funding and Managing Downtown Promotions

    

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14. Trade Name Origins (Artful Wordsmith Series) (Artful Wordsmith Series)

    

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15. Standard Directory of Advertisers 2000 (Advertising Red Books: Advertiser, Business Classifications)

    

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16. Ads Plus

    

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17. An Author's Guide to Budget Book Promotion

    

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18. SalonOvations' Marketing and Advertising for the Salon

    

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19. How to Plan Exhibitions (Advertiser's Guides)

    

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20. Professional Services Marketing: Strategy and Tactics (Haworth Marketing Resources)

    

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21. Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)

    

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22. Standard Directory of Advertising Agencies: January 2000 (Standard Directory of Advertising Agencies. January Edition 2000)

    

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23. Spin Man: The Topsy-Turvy World of Public Relations...Tell-All Tale

    

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24. Cybermarketing: Your Interactive Marketing Consultant

    

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25. The Adweek Directory 2003 (Adweek Directory, 2003)

    

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Books:

1. Marketing Fundamentals 1998-99 (The Cim Student Workbook Series)
2. Television and Political Advertising: Psychological Processes (Communication)
3. Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions (International Series in Quantitative Marketing, Vol 4)
4. Strategy in Advertising: Matching Media and Messages to Markets and Motivations
5. Marketing Strategies for Growth in Uncertain Times
6. A Japanese Advertising Agency: An Anthropology of Media and Markets (Consumasian Book Series)
7. Quality Selling Through Quality Proposals: A No-Nonsense Guide to Developing Winning Sales Partnerships
8. How to Advertise : Third Edition
9. Public Relations: An Introduction
10. Addy (Addy)

Books