Books

1. A Japanese Advertising Agency: An Anthropology of Media and Markets (Consumasian Book Series)

   

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2. The Management of International Advertising

   

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3. International Marketing (The Irwin Series in Marketing)

   

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4. Public Relations Practices: Managerial Case Studies and Problems (5th Edition)

   

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5. The Management of Business-to-Business Advertising : A Working Guide for Small to Mid-size Companies

   

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6. Online and Under the Web

   

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7. The Essentials of Advertising (Essentials)

   

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8. Get Your Message Across: The Professional Communication Skills Everyone Needs

   

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9. The Retail Advertising Manual

   

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10. In Defense of Advertising : Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism

    

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11. New York Casting and Survival Guide, 1993

    

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12. Marketing Management

    

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13. Services Marketing: A Strategic Approach

    

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14. Perfect Pr (Marketing Toolkits Series)

    

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15. Dynamic Models of Advertising Competition (International Series in Quantitative Marketing, 13)

    

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16. Theory of Genericization on Brand Name Change (Studies in Onomastics, V. 6)

    

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17. The Money Hunt Guide to Growing Your Business (Money Hunt)

    

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18. Harvard Business School Guide to Careers in Marketing 1999 (Harvard Business School Guide to Careers in Marketing)

    

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19. The New York Festivals 6: The World's Best Work : International Advertising Awards (New York Festivals 6)

    

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20. The Development of Modern Advertising

    

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21. Capturing Customers Hearts: Leave the Competition To Chase Their Pockets

    

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22. Resumes for Advertising Careers (Vgm's Professional Resumes Series.)

    

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23. The History and Advancement of African Americans in the Advertising Industry 1895-1999 (Black Studies, V. 19)

    

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24. Advertising in Everyday Life (The Hampton Press Communication Series. Popular Culture)

    

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25. Direct Hit: Real-World Insights & Common Sense Advice from a Direct Marketing Pro

    

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A Japanese Advertising Agency: An Anthropology of Media and Markets (Consumasian Book Series) Brian Moeran Manufacturer: University of Hawaii Press ProductGroup: Book Binding: Hardcover General | Business & Investing | Subjects | Books Advertising | Marketing & Sales | Business & Investing | Subjects | Books Japan | Asia | History | Subjects | Books General | World | History | Subjects | Books ASIN: 0824818725

Books:

1. Marketing Fundamentals 1998-99 (The Cim Student Workbook Series)
2. Television and Political Advertising: Psychological Processes (Communication)
3. Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions (International Series in Quantitative Marketing, Vol 4)
4. Strategy in Advertising: Matching Media and Messages to Markets and Motivations
5. Marketing Strategies for Growth in Uncertain Times
6. A Japanese Advertising Agency: An Anthropology of Media and Markets (Consumasian Book Series)
7. Quality Selling Through Quality Proposals: A No-Nonsense Guide to Developing Winning Sales Partnerships
8. How to Advertise : Third Edition
9. Public Relations: An Introduction
10. Addy (Addy)

Books