Books
- Trust Yourself How to Produce Effective Marketing and Advertising
- The Wasted Half: How to Maximize Your Advertising Dollar
- Endless Propaganda: The Advertising of Public Goods
- Companies and Their Brands (Companies and Their Brands, 23rd ed)
- Do it Yourself Publicity
- Morsels From the Better Mousetrap
- The Brandweek Directory 2003 (Brandweek Directory, 2003)
- How to Climb the Sales Pyramid: From Sales to Senior Management
- The American Trojan Horse: U.S. Television Confronts Canadian Economic and Cultural Nationalism (Contributions to the Study of Mass Media and Communications)
- A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
- Secrets of an Ad Pro: A Money-Making Guide to Creating Great Advertising and Living the Good Life--Without Selling Your Soul
- It's Been Extraordinary
- The Essential Brand Book: Over 100 Techniques to Increase Brand Value
- Sales Secrets: Proven Strategies for Increasing Sales
- The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazines
- How to Write a Money-Making Marketing Plan: The Road to Money : Key to Survival for Many
- The American Forecaster Almanac: 1994
- Don't Take Our Word for It!: Everything You Need to Know About Making Word of Mouth Advertising Work for You
- The Blackwell Encyclopedic Dictionary of Marketing
- Professional Internet Advertising for the Us Government Officials (World Business Library)
- Professional Internet Advertising for Political & Business Leaders (World Business Library)
- Introduction to Advertising
- Space Marketing (Space Technology Library)
- Global: Professional Internet Advertising Handbook (World Business Library)
- Great Answers to Tough Marketing Questions
Books:
- Strategic Marketing for the Digital Age
- Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising (Praeger Series in Political Communication)
- Direct Marketing in Practice
- Customer Care: How to Create an Effective Customer Focus
- Drugs to Market
- CUSTOMER CENTERED SELLING : EIGHT STEPS TO SUCCESS FROM THE WORLDS BEST SALES FORCE
- Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing)
- The Art of Planned Giving: Understanding Donors and the Culture of Giving (Nonprofit Law, Finance, and Management Series)
- Advertising in the 60s : Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade
- Trust Yourself How to Produce Effective Marketing and Advertising
Books