Books

  1. Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing)

    Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing)


  2. Standard Directory of Advertisers 2000: Geographical Edition (Advertising Red Books: Advertiser, Geographic)

    Standard Directory of Advertisers 2000: Geographical Edition (Advertising Red Books: Advertiser, Geographic)


  3. Strategy and Management of Industrial Brands: Business to Business Products and Services

    Strategy and Management of Industrial Brands: Business to Business Products and Services


  4. Marketing Creating Value for Customers

    Marketing Creating Value for Customers


  5. A Plan for Maximum Profits

    A Plan for Maximum Profits


  6. Handbooks in Operations Research and Management Science, 5: Marketing

    Handbooks in Operations Research and Management Science, 5: Marketing


  7. Marketing Plans With a Winning Edge

    Marketing Plans With a Winning Edge


  8. Building Effective Web Sites

    Building Effective Web Sites


  9. Standard Directory of Advertising Agencies: January 2001 (Standard Directory of Advertising Agencies. January Edition, 2001)

    Standard Directory of Advertising Agencies: January 2001 (Standard Directory of Advertising Agencies. January Edition, 2001)


  10. Key Accounts are Different: Sales Solutions for Key Account Managers

    Key Accounts are Different: Sales Solutions for Key Account Managers


  11. Dictionary of Marketing and Advertising

    Dictionary of Marketing and Advertising


  12. The Advertising Controversy: Evidence on the Economic Effects of Advertising

    The Advertising Controversy: Evidence on the Economic Effects of Advertising


  13. The Seven Myths of Customer Management : How to be Customer-Driven Without Being Customer-Led

    The Seven Myths of Customer Management : How to be Customer-Driven Without Being Customer-Led


  14. Targeting the Message: A Receiver-Centered Process for Public Relations Writing

    Targeting the Message: A Receiver-Centered Process for Public Relations Writing


  15. Standard Directory of International Advertisers & Agencies, 2002: The International Red Book (Advertising Red Books International Advertisers & Agencies)

    Standard Directory of International Advertisers & Agencies, 2002: The International Red Book (Advertising Red Books International Advertisers & Agencies)


  16. Collaborative Engineering for Product Design and Development

    Collaborative Engineering for Product Design and Development


  17. Stores: Retail Display and Design

    Stores: Retail Display and Design


  18. Marketing: An Analytical Framework and Perspect

    Marketing: An Analytical Framework and Perspect


  19. Co-Op Advertising Programs Sourcebook (Co-Op Advertising Programs Sourcebook)

    Co-Op Advertising Programs Sourcebook (Co-Op Advertising Programs Sourcebook)


  20. Brand Storm A Tale of Passion, Betrayal and Revenge

    Brand Storm A Tale of Passion, Betrayal and Revenge


  21. Loyalty Marketing for the Internet Age: How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment

    Loyalty Marketing for the Internet Age: How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment


  22. Co-Op Advertising Programs Sourcebook (Co-Op Advertising Programs Sourcebook)

    Co-Op Advertising Programs Sourcebook (Co-Op Advertising Programs Sourcebook)


  23. The Woman's New Selling Game: How to Sell Yourself-And Anything Else

    The Woman's New Selling Game: How to Sell Yourself-And Anything Else


  24. BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)

    BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)


  25. Standard Directory of Advertisers 1998: Business Classifications & Index (Serial (2 Vol Set))

    Standard Directory of Advertisers 1998: Business Classifications & Index (Serial (2 Vol Set))


Collected Papers of Kenneth J. Arrow, Volume 3: Individual Choice under Certainty and Uncertainty (Collected Papers of Kenneth J. Arrow)
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    Collected Papers of Kenneth J. Arrow, Volume 3: Individual Choice under Certainty and Uncertainty (Collected Papers of Kenneth J. Arrow)
    Kenneth J. Arrow
    Manufacturer: Belknap Press
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
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    Similar Items:
    1. Collected Papers of Kenneth J. Arrow, Volume 4: The Economics of Information (Collected Papers of Kenneth J. Arrow)
    2. Collected Papers of Kenneth J. Arrow, Volume 6: Applied Economics (Collected Papers of Kenneth J. Arrow)
    3. Collected Papers of Kenneth J. Arrow, Volume 2: General Equilibrium (Collected Papers of Kenneth J. Arrow)
    4. Collected Papers of Kenneth J. Arrow, Volume 1: Social Choice and Justice (Collected Papers of Kenneth J. Arrow)
    5. Collected Papers of Kenneth J. Arrow, Volume 5: Production and Capital (Collected Papers of Kenneth J. Arrow)

    ASIN: 0674137620

    Book Description

    Unlike the papers of some other great economists, those of Kenneth Arrow are being read and studied today with even greater care and attention than when they first appeared in the journals. The publication of his collected papers will therefore be welcomed by economists and other social scientists and in particular by graduate students, who can draw from them the deep knowledge and the discernment in selection of scientific problems that only a master can offer. The author has added headnotes to certain well-known papers, describing how he came to write them.

    The third volume of Kenneth Arrow's Collected Papers concerns the basic concept of rationality as it applies to an economic decision maker. In particular, it addresses the problem of choice faced by consumers in a multicommodity world and presents specific models of choice useful in economic analysis. It also discusses choice models under uncertainty, giving the basic theory and critiques of this theory based on experimental evidence and applications. Among the major papers are "Alternative Approaches to the Theory of Choice in Risk-Taking Situations," a masterly survey of subjective probability and choice theory, and "The Theory of Risk Aversion," an exposition of the theory of choice under uncertainty.
    Product life cycle, and market entry and exit decisions under uncertainty.: An article from: IIE Transactions
    Average customer rating: Not rated
      Product life cycle, and market entry and exit decisions under uncertainty.: An article from: IIE Transactions
      Tailan Chi , and John Liu
      Manufacturer: Institute of Industrial Engineers, Inc. (IIE)
      ProductGroup: Book
      Binding: Digital

      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
      GeneralGeneral | Business & Investing | HTML | Formats | e-Docs | Formats | Books
      ASIN: B0009FDEO0
      Release Date: 2005-07-28

      Book Description

      This digital document is an article from IIE Transactions, published by Institute of Industrial Engineers, Inc. (IIE) on September 1, 2001. The length of the article is 8714 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

      Citation Details
      Title: Product life cycle, and market entry and exit decisions under uncertainty.
      Author: Tailan Chi
      Publication: IIE Transactions (Refereed)
      Date: September 1, 2001
      Publisher: Institute of Industrial Engineers, Inc. (IIE)
      Volume: 33 Issue: 9 Page: 695

      Distributed by Thomson Gale
      Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing)
      Average customer rating: Not rated
        Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing)
        Dung Nguyen
        Manufacturer: Springer
        ProductGroup: Book
        Binding: Hardcover

        MicroeconomicsMicroeconomics | Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
        AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
        GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
        MarketingMarketing | Business & Finance | New & Used Textbooks | Stores | Books
        ASIN: 0792399641

        Book Description

        Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on analysis of separate components of the marketing mix. Marketing Decisions Under Uncertainty aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. The book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms. While formal results are presented and analyzed, empirical, managerial and strategic implications are emphasized throughout the book.
        Optimal sequential grain marketing decisions under risk aversion and price uncertainty.: An article from: American Journal of Agricultural Economics
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          Optimal sequential grain marketing decisions under risk aversion and price uncertainty.: An article from: American Journal of Agricultural Economics
          Leroy Blakeslee
          Manufacturer: American Agricultural Economics Association
          ProductGroup: Book
          Binding: Digital
          ASIN: B00097UFJ0
          Release Date: 2005-07-28

          Book Description

          This digital document is an article from American Journal of Agricultural Economics, published by American Agricultural Economics Association on November 1, 1997. The length of the article is 7412 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          From the author: Key words: price risk, risk management, stochastic dynamic programming, wheat marketing.

          Citation Details
          Title: Optimal sequential grain marketing decisions under risk aversion and price uncertainty.
          Author: Leroy Blakeslee
          Publication: American Journal of Agricultural Economics (Refereed)
          Date: November 1, 1997
          Publisher: American Agricultural Economics Association
          Volume: v79 Issue: n4 Page: p1140(13)

          Distributed by Thomson Gale
          Cattle feedlot marketing decisions under uncertainty (Giannini Foundation monograph)
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            Cattle feedlot marketing decisions under uncertainty (Giannini Foundation monograph)
            J. Bruce Bullock
            Manufacturer: California Agricultural Experiment Station
            ProductGroup: Book
            Binding: Unknown Binding

            GeneralGeneral | Agricultural Sciences | Science | Subjects | Books
            ASIN: B0006W94YK

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            1. Strategic Marketing for the Digital Age
            2. Videostyle in Presidential Campaigns : Style and Content of Televised Political Advertising (Praeger Series in Political Communication)
            3. Direct Marketing in Practice
            4. Customer Care: How to Create an Effective Customer Focus
            5. Drugs to Market
            6. CUSTOMER CENTERED SELLING : EIGHT STEPS TO SUCCESS FROM THE WORLDS BEST SALES FORCE
            7. Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing)
            8. The Art of Planned Giving: Understanding Donors and the Culture of Giving (Nonprofit Law, Finance, and Management Series)
            9. Advertising in the 60s : Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade
            10. Trust Yourself How to Produce Effective Marketing and Advertising

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