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Average customer rating:

A very practical book that takes away the mystery

Strategic Marketing for the Digital Age
Bill Bishop
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books
ASIN: 0844234419

Book Description

"Ten years from now Bill Bishop will be seen as someone who opened the doors to the digital marketing for thousands of entrepreneurs." -- Dan Sullivan, President The Strategic Coach, Chicago "The digital domain is quickly becoming one of the world's great--if not the greatest--marketplaces, and Bill Bishop has laid out a comprehensive and comprehensible set of maps and tools on how to get there successfully." -- John Tevlin, President CN Tower, Toronto "This is not just another 'techie' book about using the Internet and World Wide Web. In an immensely practical style, Mr. Bishop shows us how to adapt the changes brought about by the new technology and, even more importantly, how to embrace an entirely new way of thinking about marketing and sales strategy." -- Bonnie Schaefer, Marketing Manager Boehringer-Ingelhiem, NOBL Labs, Sioux Center, Iowa "With clarity, simplicity, and humor, Bishop offers a comprehensive 'how-to' guide for marketing in the Digital Age. Whether you are developing a digital marketing capability or upgrading an existing one, this book is a must! -- D.A. (Sandy) Somers, President Canada Bread, Toronto "A road map through the new technology-driven business environment, Bishop's insights and strategies add value to relationships with clients and strategic business partners." -- Jerry Kalish, President National Benefit Services, Inc., and Harvest Group, Inc., Chicago "Unmatched insights into the impact digital technology is having on all of marketing--research, development, sales, customer service . . . PLUS . . . a powerful strategy for putting those insights to work. I recommend this book to every marketing executive in every type of business." -- Steve Sills, Manager of Industry Marketing Communications J.D. Edwards, Denver

Customer Reviews:

A very practical book that takes away the mystery.......1999-03-30

For people who are intrigued by the current trends in marketing, particularly cybermarketing, and need a primer on all facets of digital marketing, this is a book that explains every element in a very readable format. The chapter on terminology and current technology is worth the price of the book alone. Most importantly, the book puts marketing on the internet into a broader context. Many books on marketing claim to take a strategic perspective but the reality is far removed from the claim. This book is strategic in its focus and it is one that I will dip back into frequently. Very much recommended for consultants and Marketing Managers.

Behind the brands: major changes are underfoot behind the scenes as ConAgra, Sara Lee and Kraft pursue new business strategies that will affect lunch meats.(Refrigerated ... Food Age): An article from: Frozen Food Age

Average customer rating:

Behind the brands: major changes are underfoot behind the scenes as ConAgra, Sara Lee and Kraft pursue new business strategies that will affect lunch meats.(Refrigerated ... Food Age): An article from: Frozen Food Age
Alan Robinson
Manufacturer: Thomson Gale
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from Frozen Food Age, published by Thomson Gale on March 1, 2006. The length of the article is 1056 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Behind the brands: major changes are underfoot behind the scenes as ConAgra, Sara Lee and Kraft pursue new business strategies that will affect lunch meats.(Refrigerated Food Age)
Author: Alan Robinson
Publication: Frozen Food Age (Magazine/Journal)
Date: March 1, 2006
Publisher: Thomson Gale
Volume: 54 Issue: 8 Page: 31(2)

Distributed by Thomson Gale

Average customer rating:

Strategic Marketing for the Digital Age
Bill Bishop
Manufacturer: HarperCollins Canada
ProductGroup: Book
Binding: Hardcover

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Computers & Internet | Subjects | Books
ASIN: 000255433X

Book Description

In Strategic Marketing for the Digital Age, Bill Bishop cuts through the myths, the jargon and the media madness, to show how any business - large or small - can improve their bottom line using digital tools, including personal computers, online systems, CD-ROMs, interactive kiosks, voice mail, smart cards and databases - in an effective and integrated manner. He shows how traditional marketing models based on mass markets and mass media no longer necessarily apply, and how a whole new strategy is required.

In a step-by-step format, using specific, actual cases from businesses, Strategic Marketing for the Digital Age shows how to assess your digital market and then explains the range of digital tools available. It tells you how the revolution taking place in digital technology is much more than the Internet.

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