Books

1. Beating the Deal Killers : Overcoming Murphy's Law (and other Sales Nightmares)

   

   ---

2. Make Big Profits on Ebay : The Ultimate Guide for Building a Business on Ebay

   

   ---

3. Winning at Service : Lessons from Service Leaders

   

   ---

4. The Big Book of Logos

   

   ---

5. Fundamentals of Advertising

   

   ---

6. Marketing Management

   

   ---

7. Strategic Copywriting: How to Create Effective Advertising

   

   ---

8. Culture and the Ad: Exploring Otherness in the World of Advertising (Institutional Structures of Feeling)

   

   ---

9. Contemporary Visual Merchandising (2nd Edition)

   

   ---

10. Smart Things to Know About, Marketing

    

    ---

11. What Works in Fashion Advertising

    

    ---

12. Branding: A Practical Guide to Planning Your Strategy

    

    ---

13. Complete Idiot's Guide to Brand Management

    

    ---

14. Personalities and Products : A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media and Communications)

    

    ---

15. The Essentials of Marketing Principles (Essentials)

    

    ---

16. Career Opportunities in Advertising and Public Relations (Career Opportunities)

    

    ---

17. Maximizing Your Media Dollars : ANA's Guide To Media Planning and Buying

    

    ---

18. Introducing Marketing Research

    

    ---

19. Advertising Copywriting

    

    ---

20. Managing Salespeople: A Relationship Management Approach

    

    ---

21. Customer Chemistry: How to Keep the Customers You Want-And Say "Good-Bye" to the Ones You Don't

    

    ---

22. Pulp Politics: How Political Advertising Tells the Stories of American Politics

    

    ---

23. Guerrilla Marketing in 30 Days

    

    ---

24. The Everything Network Marketing Book: How Anyone Can Achieve Easy Success, Earn a Great Income, and Enjoy a Relaxing Lifestyle (Everything Series)

    

    ---

25. Advertising As Communication (Studies in Communication)

    

    ---

Average customer rating: Great book !

Beating the Deal Killers : Overcoming Murphy's Law (and other Sales Nightmares) Stephen Giglio Manufacturer: McGraw-Hill ProductGroup: Book Binding: Paperback General | Business & Investing | Subjects | Books Management & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training Advertising | Marketing & Sales | Business & Investing | Subjects | Books General | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books Techniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books Physiology | Basic Science | Medicine | Subjects | Books General | Medicine | Subjects | Books Physiology | Basic Sciences | Medical | Professional & Technical | Subjects | Books Look Inside Business Books | Trip | Specialty Stores | Books ASIN: 0071385517

Book Description

Strategies for overcoming clock-watching clients, spilled coffee, and other sales nightmares­­and closing the sale

Selling is tough, and what can go wrong often will. Successful salespeople know they must prepare themselves for every potential deal-killer. Beating the Deal-Killers provides situation-specific advice for anticipating problems, handling them deftly, and returning everyone's attention to the matter at hand­­completing the sale.

More than just a valuable troubleshooting guide, however, this book by award-winning sales executive Stephen Giglio gives sales pros firsthand techniques they can put into action at their next sales meeting. Battleproven tips and pointers include:

• How to prepare for a relaxed yet take-charge sales call
• Techniques, actions, and phrases for motivating a prospect
• 10 effective ways to field objections

Customer Reviews:

Great book !.......2002-11-07

One thing I especially liked was how he carefully explains how to avoid falling into a "Murphy's Law" situation during a sales call. He gives great examples of sales calls where he, as a coach, was present. These examples are relevant to the real world and quite practical.

This book do not try to fill you with new 'techniques', it instead describes new ways to approach a customer, which ultimately produces the lasting results we are seeking.

I highly recommend this book to everyone. "Beating the Deal Killers", can add a new, more business-like dimension to your professional life.

Books:

1. The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
2. Fine Art Publicity: The Complete Guide For Artists, Galleries And Museums
3. Image Makers : Advertising, Public Relations, and the Ethos of Advocacy
4. Marketing Research
5. Beating the Deal Killers : Overcoming Murphy's Law (and other Sales Nightmares)
6. Concurrent Marketing: Integrating Product, Sales, and Service
7. The Future of Advertising : New Approaches to the Attention Economy
8. Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
9. Handbook of Marketing
10. Strategic Marketing: An Introduction

Books