Books

  1. In The Court of Public Opinion: Winning Your Case With Public Relations

    In The Court of Public Opinion: Winning Your Case With Public Relations

  2. Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

    Market-Based Management: Strategies for Growing Customer Value and Profitability (2nd Edition)

  3. Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

    Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

  4. Marketing Research: An Applied Approach

    Marketing Research: An Applied Approach

  5. Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition

    Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition

  6. Marketing Research Essentials

    Marketing Research Essentials

  7. Here's How : Get the Most out of Sales Meetings (Here's How)

    Here's How : Get the Most out of Sales Meetings (Here's How)

  8. Commonsense Direct Marketing

    Commonsense Direct Marketing

  9. Sex Appeal: the Art of Allure in Graphic and Advertising Design

    Sex Appeal: the Art of Allure in Graphic and Advertising Design

  10. What Were They Thinking?

    What Were They Thinking?

  11. Product Placement in Hollywood Films: A History

    Product Placement in Hollywood Films: A History

  12. Apple T-Shirts: A Yearbook of History at Apple Computer

    Apple T-Shirts: A Yearbook of History at Apple Computer

  13. Advertising on The Web

    Advertising on The Web

  14. How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail

    How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail

  15. Selling Machine : How to Focus Every Member of Your Company on the Vital Business of Selling

    Selling Machine : How to Focus Every Member of Your Company on the Vital Business of Selling

  16. World Class Selling : The Crossroads of Customer, Sales, Marketing, and Technology

    World Class Selling : The Crossroads of Customer, Sales, Marketing, and Technology

  17. 10 Steps to Sales Success: The Proven System That Can Shorten the Selling Cycle, Double Your Close Ratio

    10 Steps to Sales Success: The Proven System That Can Shorten the Selling Cycle, Double Your Close Ratio

  18. Defining Markets Defining Moments

    Defining Markets Defining Moments

  19. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands

    From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands

  20. Cutting Edge: Gillette's Journey to Global Leadership

    Cutting Edge: Gillette's Journey to Global Leadership

  21. Aunt Jemima, Uncle Ben, and Rastus

    Aunt Jemima, Uncle Ben, and Rastus

  22. Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

    Brand Sense : Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

  23. Marketing Strategy

    Marketing Strategy

  24. Advertising Manager's Handbook

    Advertising Manager's Handbook

  25. The Advertising Age Encyclopedia of Advertising

    The Advertising Age Encyclopedia of Advertising

Books:

  1. Why They Don't Buy: The Science of Selling Online
  2. In The Court of Public Opinion: Winning Your Case With Public Relations
  3. How to Plan Direct Mail (How to Guides)
  4. The Principles of Advertising and Imc
  5. Secrets of Customer Relationship Management: It's All About How You Make Them Feel
  6. Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
  7. Creative Arts Marketing, Second Edition
  8. Market Driven Strategy: Processes for Creating Value
  9. Online Customer Service for Dummies
  10. Core Concepts of Marketing

Books