Books
- Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
- Aol by George: The Inside Story of America Online
- Essentials of Marketing Research
- Start Your Own Business in Thirty Days
- Dynamics of Advertising
- Coke Goes to War
- Warp-Speed Branding: The Impact of Technology on Marketing
- The 24 Sales Traps and How to Avoid Them: Recognizing the Pitfalls That Mislead Even the Best Performers
- 101 Ways To Advertise Your Business (101 . . . Series)
- How to Produce a Fashion Show
- Advertising and Popular Culture (Feminist Perspective on Communication)
- City Signs: Innovative Urban Graphics
- Introduction to Marketing Communications: An Integrated Approach
- Satisfaction Guaranteed: The Making of the American Mass Market
- The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer
- Branding @ the Digital Age
- How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
- 7 Steps to Successful Selling: Work Smart, Sell Effectively, Make Money
- Marketing Basics for Designers: A Sourcebook of Strategies and Ideas
- Festive: The Art and Design of Promotional Mailing
- The New Entrepreneurs: Making a Living-Making a Life Through Network Marketing
- Pleasure with Products: Beyond Usability
- Sports Marketing: A Strategic Perspective (2nd Edition)
- Green Marketing & Management: A Global Perspective
- Cases in Sport Marketing
Books:
- Why They Don't Buy: The Science of Selling Online
- In The Court of Public Opinion: Winning Your Case With Public Relations
- How to Plan Direct Mail (How to Guides)
- The Principles of Advertising and Imc
- Secrets of Customer Relationship Management: It's All About How You Make Them Feel
- Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
- Creative Arts Marketing, Second Edition
- Market Driven Strategy: Processes for Creating Value
- Online Customer Service for Dummies
- Core Concepts of Marketing
Books