Books

  1. Creative Arts Marketing, Second Edition

    Creative Arts Marketing, Second Edition


  2. The Ultimate Secrets of Advertising

    The Ultimate Secrets of Advertising


  3. Marketing: Best Practices

    Marketing: Best Practices


  4. Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

    Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers


  5. Real R & D Options: Theory, Practice and Implementation (Quantitative Finance Series)

    Real R & D Options: Theory, Practice and Implementation (Quantitative Finance Series)


  6. Inside the Minds: Leading Advertisers - CEOs from Interpublic, Young & Rubicam, Saatchi & Saatchi, Ogilvy & Mather and More on the Future of Advertising, Marketing and Building Successful Brands

    Inside the Minds: Leading Advertisers - CEOs from Interpublic, Young & Rubicam, Saatchi & Saatchi, Ogilvy & Mather and More on the Future of Advertising, Marketing and Building Successful Brands


  7. Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibit

    Show and Sell: 133 Business Building Ways to Promote Your Trade Show Exhibit


  8. Marketing Research, 7th Edition

    Marketing Research, 7th Edition


  9. 60 Second Sells: 99 Hot Radio Spots for Retail Businesses

    60 Second Sells: 99 Hot Radio Spots for Retail Businesses


  10. Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)

    Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)


  11. Advertising of Massey-Harris, Ferguson & Massey Ferguson

    Advertising of Massey-Harris, Ferguson & Massey Ferguson


  12. Aftermarketing

    Aftermarketing


  13. Spray the Bear: Reminiscences from the Golden Age of Advertising

    Spray the Bear: Reminiscences from the Golden Age of Advertising


  14. Marketing on a Tight Budget

    Marketing on a Tight Budget


  15. The Advertising Red Books: Agencies : January 2004 (Advertising Red Books Agencies January Edition)

    The Advertising Red Books: Agencies : January 2004 (Advertising Red Books Agencies January Edition)


  16. Communication in U.S. Elections

    Communication in U.S. Elections


  17. Business 2000: Advertising

    Business 2000: Advertising


  18. Hot Marketing, Cool Profits

    Hot Marketing, Cool Profits


  19. 101 Salon Promotions

    101 Salon Promotions


  20. Understanding the Consumer

    Understanding the Consumer


  21. Building Brandwidth: Closing the Sale Online

    Building Brandwidth: Closing the Sale Online


  22. Problem Solved: A Primer for Design and Communication

    Problem Solved: A Primer for Design and Communication


  23. Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)

    Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)


  24. The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof

    The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof


  25. Representing Men : Cultural Production and Producers in the Men's Magazine Market

    Representing Men : Cultural Production and Producers in the Men's Magazine Market


The Complete Idiot's Guide to Publishing Children's Books, Second Edition
Average customer rating: 4.5 out of 5 stars
  • Publishing Children's Books
  • Detailed Info
  • Please don't speed-read his one.
  • Good Idiot Book
  • Absolutely worth the price
The Complete Idiot's Guide to Publishing Children's Books, Second Edition
Harold D. Underdown
Manufacturer: Alpha
ProductGroup: Book
Binding: Paperback

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Similar Items:
  1. The Business of Writing for Children: An Award-Winning Author's Tips on Writing Children's Books and Publishing Them, or How to Write, Publish, and Promote a Book for Kids
  2. Childrens Writers & Illustrators Market 2007 (Children's Writer's and Illustrator's Market)
  3. Writing Children's Books for Dummies
  4. 2006 Childrens Writers & Illustrators Market (Children's Writer's and Illustrator's Market)
  5. Writing with Pictures: How to Write and Illustrate Children's Books

ASIN: 1592571433
Release Date: 2004-02-03

Book Description

The comprehensive guide to writing, publishing, and selling for the ever-expanding and always exciting children's market-now in a new and updated second edition.

€ Includes new chapters for illustrators, on submissions, portfolios, art directors, and more
€ In 2001, children's book publishing was a $1.8 billion market
€ Offers practical advice on getting started, plus the basics on writing-and selling-books that kids will love and parents will buy
€ Very few books on this topic provide specific information by experts
€ Covers picture book, juvenile, and young adult markets
€ Includes sample queries and proposals for most types of children's fiction

Download Description

The Complete Idiot's Guide to Publishing Children's Books by Harold D. Underdown and Lynne Rominger invites novices into its pages with plenty of white space, clearly labeled sections and humorous line drawings. Sidebars offer ""Vocabulary List"" words with definitions of industry lingo (such as ISBNs); ""Stories from the Playground,"" with practical advice from published pros; and ""Can You Keep a Secret?,"" with hints on a range of topics, including how to approach an editor at a conference and how to ""write using active rather than passive constructions whenever you can."" Copyright 2001 Cahners Business Information, Inc.

Customer Reviews:

5 out of 5 stars Publishing Children's Books.......2007-05-19

This book provides you with a step by step guide on how to publish children's books. It's a valuable resource for the children's writer, and gives some great ideas on how to ready your manuscript for publication.Woman Reclining

5 out of 5 stars Detailed Info.......2006-08-28

Very detailed and necessary information for those interested in writing and publishing a childrens book. A wealth of information available at your fingertips 24/7. I would definitely recommend this book for those who are contemplating becoming involved in the childrens book industry.

5 out of 5 stars Please don't speed-read his one........2006-03-17

This book answers questions we never thought to ask. No doubt editors everywhere will be pleased to read submissions that have followed these sugestions. Could be sub-titled "Reduce Rejction Slip Clutter". Please don't speed-read his one.

4 out of 5 stars Good Idiot Book.......2006-03-09

Enjoyable reading, with great ideas, positive message that if you really want to publish, you can do it!

5 out of 5 stars Absolutely worth the price.......2005-09-26

Complete, helpful, easy to find the information you are looking for. If you can only own one book on how to publish a children's book, make it this one. You can't go wrong.
Creative Arts Marketing, Second Edition
Average customer rating: 3 out of 5 stars
  • A good general book, particularly if you are starting out
Creative Arts Marketing, Second Edition
Elizabeth Hill , Terry O'Sullivan , and Catherine O'Sullivan
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback

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Similar Items:
  1. Standing Room Only: Strategies for Marketing the Performing Arts
  2. Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
  3. Arts Marketing
  4. Management and the Arts, Third Edition
  5. Invitation to the Party: Building Bridges to the Arts, Culture and Community

ASIN: 0750657375

Book Description

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-

* Current knowledge and best practice about marketing and advertising through new media
* The impact of Relationship Marketing techniques
* A wholly revised and enhanced set of cases
* Entirely revised and updated data on the arts 'industry'

Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

* A revised and completely updated new edition of a highly successful specialist marketing title.
* Practical integration of theory and marketing best practice for the arts sector.
* Packed with new and updated examples, cases and vignettes.

Customer Reviews:

3 out of 5 stars A good general book, particularly if you are starting out.......2000-09-22

If you are starting out in arts marketing, I think this book provides a good beginning. I was disappointed that there were no author biographies because I wonder what the authors "hands on" experience in the industry has been. I found some of the definitions a little limited in their scope. From someone who is an arts marketer and needs to turn theories into dollars, I found the book to be OK and solid in its advice, rather than ground breaking or terribly innovative.
Gabay's Copywriters' Compendium- revised edition in paperback, Second Edition: The Definitive Professional Writers Guide
Average customer rating: 5 out of 5 stars
  • A good reference book for advertising writers
  • great book
Gabay's Copywriters' Compendium- revised edition in paperback, Second Edition: The Definitive Professional Writers Guide
Jonathan Gabay
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
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Arts & PhotographyArts & Photography | Amazon Upgrade | Stores | Books
Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
LawLaw | Amazon Upgrade | Stores | Books
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Similar Items:
  1. The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  2. The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. Revised and Expanded
  3. How to Write Great Copy: Learn the Unwritten Rules of Copywriting
  4. Josephine Baker in Art and Life: THE ICON AND THE IMAGE
  5. Words That Work: It's Not What You Say, It's What People Hear

ASIN: 0750683201

Book Description

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

- Provides a "Top 25 Rules" section for a number of key topics, such as how to brainstorm, how to write innovative copy, and how to think creatively

- Has been carefully designed to ensure the material can be accessed quickly and easily

- Easy to read layout will assist copywriters in finding appropriate help at any particular moment

Customer Reviews:

5 out of 5 stars A good reference book for advertising writers.......2007-05-31

This is not a how-to book to read from cover to cover. It is a reference book for writing slogans, headlines, or news releases.

It contains lists of idioms, cliches, metaphors, similes, euphemisms, rhyming words, famous quotations, and notable events in world history. It also includes lists of different types of slogans and the basics of writing brochures, ads, and news releases.

If you make your living as a copywriter, you will be glad to own this book.

5 out of 5 stars great book.......2006-10-25

excellent for anyone who wants to go further than eats shoots and leaves
Creative Art Marketing (Chinese, Second Edition)
Average customer rating: 5 out of 5 stars
  • A great work for a relatively young segment of market disciplines
Creative Art Marketing (Chinese, Second Edition)
Liz Hill , Catherine O'Sullivan , and Terry O'Sullivan
Manufacturer: Five Senses
ProductGroup: Book
Binding: Paperback

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ASIN: 9572906569

Customer Reviews:

5 out of 5 stars A great work for a relatively young segment of market disciplines.......2006-08-15

Art marketing, or market fine-art products, seems to distrack from any other known theory base. People evaluate these creative works via a "prestigious caluator," or less than a theory-based model. Liz and Hill's work systematically summary some findings and classical concepts on these issues, helping researchers and practitioners to better discover these ambiguious canon from known events in art markets.

Books:

  1. Why They Don't Buy: The Science of Selling Online
  2. In The Court of Public Opinion: Winning Your Case With Public Relations
  3. How to Plan Direct Mail (How to Guides)
  4. The Principles of Advertising and Imc
  5. Secrets of Customer Relationship Management: It's All About How You Make Them Feel
  6. Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
  7. Creative Arts Marketing, Second Edition
  8. Market Driven Strategy: Processes for Creating Value
  9. Online Customer Service for Dummies
  10. Core Concepts of Marketing

Books