Books

1. Why They Don't Buy: The Science of Selling Online

   

   ---

2. Marketing Research

   

   ---

3. Fashion Advertising and Promotion

   

   ---

4. High Visibility: The Making and Marketing of Professionals into Celebrities

   

   ---

5. Catalog Copy That Sizzles (Sizzles)

   

   ---

6. Advanced Media Planning

   

   ---

7. Radio Active : Advertising and Consumer Activism, 1935-1947

   

   ---

8. Technology and Customer Service : Profitable Relationship Building (NetEffect Series) (Neteffect Series)

   

   ---

9. Video Scriptwriting: How to Write for the $4 Billion Commercial Video Market

   

   ---

10. Lean Advertising: How to Get Breakthrough Work Faster and Cheaper

    

    ---

11. The Marketer's Guide to Public Relations : How Today's Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)

    

    ---

12. The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

    

    ---

13. GenderSell : How to Sell to the Opposite Sex

    

    ---

14. How Advertising Works : The Role of Research

    

    ---

15. The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database

    

    ---

16. Superstar Sales Manager's Secrets

    

    ---

17. Promotion in the Merchandising Environment

    

    ---

18. The New Rules of Marketing: How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry

    

    ---

19. Fables, Fashions, and Facts About Advertising : A Study of 28 Enduring Myths

    

    ---

20. How to Handle Difficult People (Smart Tapes)

    

    ---

21. Selling in the New World of Business

    

    ---

22. Dreamweaving: The Secret to Overwhelming Your Business Competition

    

    ---

23. Emotional Capital: Maximising the Intangible Assets at the Heart of Brand and Business Success

    

    ---

24. e-Merchant: Retail Strategies for e-Commerce

    

    ---

25. The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success

    

    ---

Average customer rating: Beyond CRM! Beyond Web Design!

Why They Don't Buy: The Science of Selling Online Max Mckeown Manufacturer: Financial Times/Prentice Hall ProductGroup: Book Binding: Hardcover General | Business & Investing | Subjects | Books Customer Service | Industries & Professions | Business & Investing | Subjects | Books Advertising | Marketing & Sales | Business & Investing | Subjects | Books General | Internet Commerce | Web Development | Computers & Internet | Subjects | Books Web Marketing | Business & Culture | Computers & Internet | Subjects | Books General | Web Programming | Programming | Computers & Internet | Subjects | Books Similar Items: Call to Action: Secret Formulas to Improve Online Results Intelligent Selling: The Art & Science of Selling Online Why We Buy: The Science Of Shopping ASIN: 0273656740

Customer Reviews:

Beyond CRM! Beyond Web Design!.......2002-02-06

In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business.

Books:

1. Why They Don't Buy: The Science of Selling Online
2. In The Court of Public Opinion: Winning Your Case With Public Relations
3. How to Plan Direct Mail (How to Guides)
4. The Principles of Advertising and Imc
5. Secrets of Customer Relationship Management: It's All About How You Make Them Feel
6. Future Marketing : Targeting Seniors, Boomers, and Generations X and Y
7. Creative Arts Marketing, Second Edition
8. Market Driven Strategy: Processes for Creating Value
9. Online Customer Service for Dummies
10. Core Concepts of Marketing

Books