Books

1. Vital Mummies: Performance Design for the Show-Window Mannequin

   

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2. Direct and Interactive Marketing

   

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3. Reinventing the Brand

   

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4. Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

   

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5. Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More

   

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6. 52 Weeks of Sales Success : America's #1 Salesman Shows You How To Close Every Deal!

   

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7. Cause Related Marketing

   

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8. Advertising and the Mind of the Consumer

   

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9. The Successful Marketing Plan : A Disciplined and Comprehensive Approach

   

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10. Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture

    

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11. Book Promotion for the Shameless: 101 Marketing Tips That Really Work (Spilled Candy Books for Writers)

    

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12. Software

    

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13. The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers

    

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14. Marketing Your Consulting and Professional Services

    

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15. Breaking Up America : Advertisers and the New Media World

    

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16. The Art of Writing Advertising: Conversations With William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves (Advertising Age Classics Library)

    

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17. E-Business Marketing

    

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18. Careers In Marketing

    

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19. Microbranding: Build a Powerful Personal Brand and Beat Your Compe

    

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20. Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges

    

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21. Strategic Database Marketing

    

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22. The Fast Forward MBA in Marketing

    

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23. Over 88 Tips & Ideas to Supercharge Your Exhibit Sales

    

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24. Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy

    

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25. Brand Warfare: 10 Rules for Building the Killer Brand [ABRIDGED]

    

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Books:

1. Marketing Channels (6th Edition)
2. Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition)
3. Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager
4. 301 Great Ideas for Selling Smarter: From America's Most Innovative Small Companies
5. Vital Mummies: Performance Design for the Show-Window Mannequin
6. The Marketer's Guide To Successful Package Design
7. Audience Economics: Media Institutions and the Audience Marketplace
8. You Can't Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute's 7-Step System for Successful Selling
9. Buy This Book: Studies in Advertising and Consumption (Communication & Media S.)
10. One Show Interactive Vol V: Advertising's Best Interactive And New Media

Books