Books
- 301 Great Ideas for Selling Smarter: From America's Most Innovative Small Companies
- Building Brand Identity: A Strategy for Success in a Hostile Marketplace
- The M&A Transition Guide: A 10-Step Roadmap for Workforce Integration
- Marketing and The Internet
- Creating Corporate Reputations
- You Can Hype Anything: Creative Tactics and Advice for Anyone With a Product, Business or Talent to Promote
- How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
- Consumer Behavior and Culture : Consequences for Global Marketing and Advertising
- "This Business has Legs" : How I Used Infomercial Marketing to Create the $100,000,000 ThighmasterŪ Craze: An Entrepreneurial Adventure Story
- Creative Selling
- The Complete Idiot's Guide to Marketing Basics
- Rock City Barns: A Passing Era
- Net Results.2: Best Practices for Web Marketing
- Marketing on the Internet: Your Seven-Step Plan for Suceeding in e-Business Now that the Hype is Over
- Social Communication in Advertising: Persons, Products and Images of Well-Being
- The Food Service Professionals Guide To: Restaurant Promotion & Publicity For Just A few Dollars A Day
- The Political Marketing Revolution : Transforming the Government of the UK
- Consumer Behavior: An Applied Approach
- Exporting from Start to Finance
- Michelin Man: 100 Years of Bibendum
- Exhibitions and Trade Shows: The Step-by-Step Guide to Making a Profit From Exhibiting
- Advertising
- Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
- Advanced Book Promotion for the Shameless
- Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)
Books:
- Marketing Channels (6th Edition)
- Careers in Advertising & Public Relations: The WetFeet Insider Guide (2005 Edition)
- Selling to Major Accounts: Tools, Techniques, and Practical Solutions for the Sales Manager
- 301 Great Ideas for Selling Smarter: From America's Most Innovative Small Companies
- Vital Mummies: Performance Design for the Show-Window Mannequin
- The Marketer's Guide To Successful Package Design
- Audience Economics: Media Institutions and the Audience Marketplace
- You Can't Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute's 7-Step System for Successful Selling
- Buy This Book: Studies in Advertising and Consumption (Communication & Media S.)
- One Show Interactive Vol V: Advertising's Best Interactive And New Media
Books