Books
- The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
- How to Hire and Develop Your Next Top Performer: The Five Qualities That Make Salespeople Great
- Creating Breakthrough Products: Innovation from Product Planning to Program Approval
- Market-Based Management (3rd Edition)
- Secrets of Top-Performing Salespeople
- Zero Resistance Selling
- Business by Referral: Sure Fire Way to Generate New Business
- Twenty Ads That Shook the World : The Century's Most Groundbreaking Advertising and How It Changed Us All
- Guerrilla P.R. : How You Can Wage an Effective Publicity Campaign...Without Going Broke
- Beyond Disruption: Changing the Rules in the Marketplace
- The New PR Toolkit: Strategies for Successful Media Relations
- Secrets of VITO: Think and Sell Like a CEO
- High Probability Selling: Re-Invents the Selling Process
- Disruption : Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
- Secret Formulas of the Wizard of Ads
- Branded: The Buying and Selling of Teenagers
- Maximize Your Presentation Skills: How to Speak, Look and Act on Your Way to the Top
- Start Your Own Herb and Herbal Products Business (Entrepreneur Magazine's Start Up)
- Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
- Soft Sell: The New Art of Selling (Soft Sell: Use the New Art of Selling to Create Opportunities & Close More Sales)
- Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03)
- Power Base Selling: Secrets of an Ivy League Street Fighter
- The Handbook of Strategic Public Relations and Integrated Communications
- Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget
- IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Books:
- How to Close Every Sale
- The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
- Channel Champions: How leading companies build new strategies to serve customers
- Up The Agency : The Funny Business Of Advertising
- Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
- Marketing: Connecting with Customers (2nd Edition)
- The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
- Marketing: An Introduction (6th Edition)
- Sales Proposals Kit for Dummies
- Integrated Advertising, Promotion, and Marketing Communications, Second Edition
Books