Books

  1. Marketing: An Introduction (6th Edition)

    Marketing: An Introduction (6th Edition)

  2. 6 Steps to Free Publicity: "For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors

    6 Steps to Free Publicity: "For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors

  3. Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

    Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

  4. Making Money With Classified Ads

    Making Money With Classified Ads

  5. Marketing Professional Services - Revised

    Marketing Professional Services - Revised

  6. Beer Signs for the Collector

    Beer Signs for the Collector

  7. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

    Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

  8. Principles of Internet Marketing

    Principles of Internet Marketing

  9. Unlimited Referrals : Secrets That Turn Business Relationships into Gold

    Unlimited Referrals : Secrets That Turn Business Relationships into Gold

  10. Dr. Knowledge Presents: Strange & Fascinating Facts About Famous Brands (Knowledge in a Nutshell)

    Dr. Knowledge Presents: Strange & Fascinating Facts About Famous Brands (Knowledge in a Nutshell)

  11. The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

    The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

  12. The Power of Promotional Products

    The Power of Promotional Products

  13. From Patent to Profit: Secrets & Strategies for the Successful Inventor (From Patent to Profit)

    From Patent to Profit: Secrets & Strategies for the Successful Inventor (From Patent to Profit)

  14. Million Dollar Closing Techniques (Million Dollar Round Table)

    Million Dollar Closing Techniques (Million Dollar Round Table)

  15. Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

    Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

  16. More Secrets of Consulting: The Consultant's Tool Kit

    More Secrets of Consulting: The Consultant's Tool Kit

  17. The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

    The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

  18. Getting the Most from Your Yellow Pages Advertising: Maximum Profits at Minimum Cost

    Getting the Most from Your Yellow Pages Advertising: Maximum Profits at Minimum Cost

  19. Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)

    Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)

  20. Wally Olins On Brand

    Wally Olins On Brand

  21. Standing Room Only: Strategies for Marketing the Performing Arts

    Standing Room Only: Strategies for Marketing the Performing Arts

  22. Strategic Marketing Planning (CIM Student)

    Strategic Marketing Planning (CIM Student)

  23. New Sales Speak

    New Sales Speak

  24. Practice of Public Relations (8th Edition)

    Practice of Public Relations (8th Edition)

  25. The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

    The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

Marketing: An Introduction
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    		Marketing: An Introduction
    Gary Armstrong , and Philip Kotler
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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    Similar Items:
    1. Financial Management: Principles and Applications (10th Edition)
    2. International Business: Environments and Operations (11th Edition) (Pie)
    3. Microeconomics
    4. Fundamentals of Management (5th Edition)
    5. Fundamentals of Corporate Finance Standard Edition + S&P Card + Student CD

    ASIN: 0131865919
    Marketing: An Introduction, 7th Edition
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      		Marketing: An Introduction, 7th Edition
      Gary Armstrong , and Philip Kotler
      Manufacturer: Prentice Hall
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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      Similar Items:
      1. Modern Management
      2. Information Systems Today: Why IS Matters (2nd Edition)
      3. The Legal Environment of Business
      4. Logistics & Supply Chain Management: creating value-adding networks (3rd Edition)
      5. Business (8th Edition)

      ASIN: 0131424106

      Book Description

      This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.

      An Introduction to Credit Risk Modeling (Chapman & Hall/Crc Financial Mathematics Series)
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        		An Introduction to Credit Risk Modeling (Chapman & Hall/Crc Financial Mathematics Series)
        Christian Bluhm , Ludger Overbeck , and Christoph Wagner
        Manufacturer: TF-CHPMN
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Accounting | Industries & Professions | Business & Investing | Subjects | Books
        Banks & BankingBanks & Banking | Industries & Professions | Business & Investing | Subjects | Books
        GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        GeneralGeneral | Science | Subjects | Books
        GeneralGeneral | Mathematics | Science | Subjects | Books
        Probability & StatisticsProbability & Statistics | Applied | Mathematics | Science | Subjects | Books
        StatisticsStatistics | Applied | Mathematics | Professional Science | Professional & Technical | Subjects | Books
        GeneralGeneral | Accounting | Accounting & Finance | Professional & Technical | Subjects | Books
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        Similar Items:
        1. The Standard & Poor's Guide to Measuring and Managing Credit Risk
        2. Credit Derivatives Pricing Models: Model, Pricing and Implementation
        3. Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring (Wiley and SAS Business Series)
        4. Credit Derivatives: A Primer on Credit Risk, Modeling, and Instruments
        5. Credit Scoring For Risk Managers: The Handbook For Lenders

        ASIN: 158488326X

        Book Description

        This book is designed to help novices in financial risk management get quick access to the world of credit risk. It is also helpful to risk managers looking for a more quantitative approach to credit risk. Mathematical rigor is maintained throughout, but mathematical proofs are given only where necessary for understanding the underlying idea. The first six chapters provide a solid introduction to credit risk modelling with a comprehensive treatment of theory, models, and products. The second part of the book includes applications to credit portfolio securitization, credit risk in a trading portfolio, and credit derivatives risk.

        Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
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          		Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
          Jeffrey F. Rayport , Bernard J. Jaworski , and Inc.
          Manufacturer: McGraw-Hill/Irwin
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Business & Investing | Subjects | Books
          MultilevelMultilevel | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
          GeneralGeneral | E-commerce | Industries & Professions | Business & Investing | Subjects | Books
          GeneralGeneral | Oracle | Specific Databases | Databases | Computers & Internet | Subjects | Books
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          Similar Items:
          1. Managing Virtual Projects
          2. Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))
          3. Macromedia Dreamweaver 8 Hands-On Training
          4. Publishing a Blog with Blogger: Visual QuickProject Guide
          5. Macromedia Dreamweaver MX 2004 Hands-On Training

          ASIN: 0072553472

          Book Description

          Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.
          Introduction To Agribusiness Marketing
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            		Introduction To Agribusiness Marketing
            George J. Seperich , Michael W. Woolverton , and James Beierlein
            Manufacturer: Prentice Hall
            ProductGroup: Book
            Binding: Paperback

            EconomicsEconomics | Business & Investing | Subjects | Books | Agricultural | Commercial Policy | Comparative | Consolidation & Merger | Cooperatives | Debt & Deficits | Development & Growth | Econometrics | Economic Conditions | Economic History | Economic Policy & Development | Exports & Imports | Free Enterprise | Inflation | International | Labor & Industrial Relations | Macroeconomics | Microeconomics | Money & Monetary Policy | Natural Resources | Privatization | Public Finance | Statistics | Sustainable Development | Theory | Unemployment | Urban & Regional
            GeneralGeneral | Science | Subjects | Books
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            ASIN: 0134863828
            Urban Social Geography: An Introduction (4th Edition)
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              		Urban Social Geography: An Introduction (4th Edition)
              Paul Knox , and Steven Pinch
              Manufacturer: Prentice Hall
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
              Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
              MultilevelMultilevel | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
              GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
              Human GeographyHuman Geography | Social Sciences | Nonfiction | Subjects | Books
              GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
              RuralRural | Sociology | Social Sciences | Nonfiction | Subjects | Books
              UrbanUrban | Sociology | Social Sciences | Nonfiction | Subjects | Books
              GeneralGeneral | Urban Planning & Development | Nonfiction | Subjects | Books
              GeographyGeography | Earth Sciences | Professional Science | Professional & Technical | Subjects | Books
              GeneralGeneral | Geography | Earth Sciences | Science | Subjects | Books
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              Similar Items:
              1. Urban Geography: A Global Perspective/Pacione 2E PB
              2. The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change
              3. The Urban Geography Reader (Routledge Urban Readersseries)
              4. Urbanization: An Introduction to Urban Geography (2nd Edition)
              5. The Cultural Studies Reader: Second Edition

              ASIN: 0582381193

              Book Description

              This new edition of Urban Social Geography provides a critical yet balanced introduction to the social and spatial patterns and processes of the western city. Not only has the text been fully updated, but it has also been extensively restructured to emphasize the sociospatial dialectic and the socio-cultural dimensions of urban life. Urban Social Geography is the study of the social dimensions of life in the modern city, drawing critically upon a wide range of ideas and approaches. These include human ecology, social networks, communities and neighborhoods, residential mobility and the study of deviant behavior.
              Introduction to Online Competitive Intelligence Research (Business Research Solutions)
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                		Introduction to Online Competitive Intelligence Research (Business Research Solutions)
                Conor Vibert
                Manufacturer: South-Western Educational Pub
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Business & Investing | Subjects | Books
                AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
                GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                GeneralGeneral | Internet Commerce | Web Development | Computers & Internet | Subjects | Books
                Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
                Online ReferenceOnline Reference | Internet | Home & Office | Computers & Internet | Subjects | Books
                Online SearchingOnline Searching | Internet | Home & Office | Computers & Internet | Subjects | Books
                InvestingInvesting | Personal Finance | Software | Computers & Internet | Subjects | Books
                GeneralGeneral | Computers & Internet | Subjects | Books
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                InvestingInvesting | Personal Finance | Software Books | Custom Stores | Stores | Software
                Similar Items:
                1. Online Competitive Intelligence: Increase Your Profits Using Cyber-Intelligence
                2. Introduction to Online Market and Industry Research (Business Reasearch Solutions)
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                4. Super Searchers on Competitive Intelligence: The Online and Offline Secrets of Top CI Researchers (Super Searchers series)
                5. Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies

                ASIN: 0538726806

                Book Description

                Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.
                Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
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                  		Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
                  Doug McKenzie-Mohr , and William Smith
                  Manufacturer: New Society Publishers
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
                  Sustainable DevelopmentSustainable Development | Economics | Business & Investing | Subjects | Books
                  GeneralGeneral | Business & Investing | Subjects | Books
                  GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                  GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                  Environmental ScienceEnvironmental Science | Earth Sciences | Science | Subjects | Books
                  GeneralGeneral | Behavioral Sciences | Science | Subjects | Books
                  ConservationConservation | Environment | Outdoors & Nature | Subjects | Books
                  Environmental ScienceEnvironmental Science | Earth Sciences | Professional Science | Professional & Technical | Subjects | Books
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                  4. Hands-On Social Marketing: A Step-by-Step Guide
                  5. The Natural Step for Communities: How Cities and Towns Can Change to Sustainable Practices

                  ASIN: 0865714061

                  Book Description

                  Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

                  Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
                  Marketing an Introduction
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                    		Marketing an Introduction

                    Manufacturer: Pearson Prentice Hall
                    ProductGroup: Book
                    Binding: Paperback
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                    1. Global Capitalism: Its Fall and Rise in the Twentieth Century
                    2. Accounting

                    ASIN: 0131687158
                    Introduction to Online Investment Research (Business Research Solutions Series)
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                      		Introduction to Online Investment Research (Business Research Solutions Series)
                      Jan Davis
                      Manufacturer: South-Western Educational Pub
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
                      GeneralGeneral | Business & Investing | Subjects | Books
                      GeneralGeneral | Investing | Business & Investing | Subjects | Books
                      ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                      Online TradingOnline Trading | E-commerce | Industries & Professions | Business & Investing | Subjects | Books
                      GeneralGeneral | Internet Commerce | Web Development | Computers & Internet | Subjects | Books
                      Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
                      SecuritySecurity | Project Management | Business & Culture | Computers & Internet | Subjects | Books
                      Network SecurityNetwork Security | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
                      Online ReferenceOnline Reference | Internet | Home & Office | Computers & Internet | Subjects | Books
                      Online SearchingOnline Searching | Internet | Home & Office | Computers & Internet | Subjects | Books
                      InvestingInvesting | Personal Finance | Software | Computers & Internet | Subjects | Books
                      GeneralGeneral | Computers & Internet | Subjects | Books
                      GeneralGeneral | Finance | Accounting & Finance | Professional & Technical | Subjects | Books
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                      InvestingInvesting | Personal Finance | Software Books | Custom Stores | Stores | Software
                      Similar Items:
                      1. Introduction to Online Company Research
                      2. Introduction to Online Market and Industry Research (Business Reasearch Solutions)
                      3. Introduction to Online Competitive Intelligence Research (Business Research Solutions)
                      4. Introduction to Online Accounting & Financial Research (Business Research Solutions Series)
                      5. Business Statistics on the Web: Find Them Fast-At Little or No Cost

                      ASIN: 0538726814

                      Book Description

                      Introduction to Online Investment Research outlines a proven methodology for efficiently researching personal investment choices using the vast array of resources available online. Focusing on the most common investment questions, this book provides you with the research tools and techniques necessary to help you make effective portfolio management decisions on a wide variety of income and equity products. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant ? but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-volume series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making.

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                      6. Marketing: Connecting with Customers (2nd Edition)
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                      Books