Books

1. Integrated Advertising, Promotion, and Marketing Communications, Second Edition

   

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2. Advertising the American Dream: Making Way for Modernity, 1920-1940

   

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3. Kellogg on Integrated Marketing

   

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4. Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets

   

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5. Agency Compensation: A Guidebook

   

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6. The Food Service Professionals Guide to Restaurant Marketing & Advertising for Just a Few Dollars a Day

   

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7. Compensating New Sales Roles : How to Design Rewards That Work in Today's Selling Environment

   

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8. Brand Manners: How to Create the Self Confident Organization to Live the Brand

   

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9. 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd

   

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10. Sales Techniques (Briefcase Books Series)

    

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11. The Therapist's Advertising and Marketing Kit

    

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12. Secrets of Power Persuasion for Salespeople

    

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13. Preparing for the Project Management Professional (PMP) Certification Exam, Second Edition

    

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14. The One Show Annual V24

    

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15. Marketing Communications: Integrated Theory, Strategy & Tactics

    

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16. Cause Marketing

    

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17. The Successful Marketing Plan: A Disciplined and Comprehensive Approach

    

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18. The Anatomy of Buzz : How to Create Word of Mouth Marketing

    

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19. The Selling Fox: A Field Guide for Dynamic Sales Performance

    

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20. 5 Steps to Successful Selling [ABRIDGED]

    

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21. Hospitality & Travel Marketing

    

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22. How to Get Publicity: And Make the Most of It Once You've Got It

    

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23. And Now a Few Laughs from Our Sponsor with CDROM

    

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24. The Male Mystique: Men's Magazine Ads of the 1960s and '70s

    

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25. TV: Sex, Lies & Promos; Ca$hing In On TV's Best Kept Secret

    

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Books:

1. How to Close Every Sale
2. The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
3. Channel Champions: How leading companies build new strategies to serve customers
4. Up The Agency : The Funny Business Of Advertising
5. Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
6. Marketing: Connecting with Customers (2nd Edition)
7. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
8. Marketing: An Introduction (6th Edition)
9. Sales Proposals Kit for Dummies
10. Integrated Advertising, Promotion, and Marketing Communications, Second Edition

Books