Books
- The 33 Ruthless Rules of Local Advertising
- Close the Deal: 120 Checklists for Sales Success
- Microsoft CRM for Dummies
- Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
- All-American Ads of the 50s
- My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
- Value-Added Selling : How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
- Marketing and Promoting Your Own Seminars and Workshops
- Experiential Marketing : How to Get Customers to SENSE, FEEL, THINK, ACT, RELATE to Your Company and Brands
- Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
- Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
- The Invisible Touch : The Four Keys to Modern Marketing
- In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
- Truth, Lies and Advertising : The Art of Account Planning
- Say It Right the First Time
- Art of Client Service
- Differentiate or Die : Survival in Our Era of Killer Competition
- The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
- A Basic Guide to Writing, Selling, and Promoting Children's Books : Plus Information about Self-publishing
- MP Marketing with Student CD-ROM and PowerWeb
- Guerrilla Advertising (Guerrilla Marketing)
- Harvard Business Review on Marketing
- Kotler on Marketing : How to Create, Win, and Dominate Markets
- More Words That Sell
- Selling for Dummies
Average customer rating:
- Horrible
- Don't bother
- Awesome all-around tips geared toward small business owners.
- Must have for business owners
- Good Advice
|
The 33 Ruthless Rules of Local Advertising
Michael Corbett , and Dave Stilli
Manufacturer: SummitView Publishing, Inc.
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Look Inside Business Books
| Trip
| Specialty Stores
| Books
Similar Items:
- Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof
- The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires
- How To Market, Advertise And Promote Your Business Or Service In A Small Town
- Killer Techniques to Succeed with Newspaper, Magazine and Yellow Pages Advertising
- Secret Formulas of the Wizard of Ads
ASIN: 096673839X |
Book Description
This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
Customer Reviews:
Horrible.......2007-02-24
Can i please get my time back! If you are completly disfunctional you may learn something from this book. If you are running on all fours your wasting your time and a few brain cells.
Don't bother.......2007-01-10
If you have any experience with marketing or have any common sense then you already know what's in this book.
Awesome all-around tips geared toward small business owners........2006-07-01
I read this book while working as a local magazine ad sales rep while in college, and it gave me insight on what small business owners really need in local advertising and what mistakes sales reps make when suggesting ad space or making decisions. I like how it blends advertising theory, copywriting tips, and branding with media buying, targeting, and measurement. All catering toward small-medium sized business owners. It's awesome, especially for an intro to local advertising.
Must have for business owners.......2006-06-30
If I would have had this book years ago, I could have saved thousands of dollars in wasted advertising. This book teaches you how to spend you dollars effectively to grow your business.
Good Advice.......2006-02-24
This book is well written and easy to read. I have read several books on marketing and advertising to help me promote my own small business. I found the tips and suggestions in this book to be very practical. I would recommend this book to anyone looking to promote their business.
Books:
- Training With the Midas Touch: Developing Your Organization's Greatest Asset
- Truth Quotations: Inspirational, Motivational, and Humorous Quotes on PowerPoint
- An Appraisal of Batswana Extension Agents' Work and Training Experiences: Towards Enhanced Service Coordination
- Purpose Quotations: Inspirational, Motivational, and Humorous Quotes on PowerPoint
- Coaching Efectivo
- Getting Started With Mentoring : A Practical Guide to Setting Up An Inclusive Mentoring Program
- Training for Change: New Approach to Instruction and Learning in Working Life
- Thiagi Gameletter: Seriously Fun Activities for Trainers, Facilitators, and Managers, No. 1, 2001
- Six Sigma Instructor Guide
- The 33 Ruthless Rules of Local Advertising
Books