Books

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    Economics and Language

  2. Essays on the Great Depression

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  3. Corn and Capitalism: How a Botanical Bastard Grew to Global Dominance

    Corn and Capitalism: How a Botanical Bastard Grew to Global Dominance

  4. Learning and Expectations in Macroeconomics (Frontiers of Economic Research)

    Learning and Expectations in Macroeconomics (Frontiers of Economic Research)

  5. History of Economic Analysis

    History of Economic Analysis

  6. Marx Went Away - but Karl Stayed Behind

    Marx Went Away - but Karl Stayed Behind

  7. Every Man a Speculator : A History of Wall Street in American Life

    Every Man a Speculator : A History of Wall Street in American Life

  8. Theories of Value and Distribution since Adam Smith : Ideology and Economic Theory

    Theories of Value and Distribution since Adam Smith : Ideology and Economic Theory

  9. Principles of Geographical Information Systems (Spatial Information Systems)

    Principles of Geographical Information Systems (Spatial Information Systems)

  10. The National Debt: From FDR (1941) to Clinton (1996)

    The National Debt: From FDR (1941) to Clinton (1996)

  11. Organizing America : Wealth, Power, and the Origins of Corporate Capitalism

    Organizing America : Wealth, Power, and the Origins of Corporate Capitalism

  12. An Essay on the Principle of Population, Second Edition (Norton Critical Editions)

    An Essay on the Principle of Population, Second Edition (Norton Critical Editions)

  13. Before the Computer

    Before the Computer

  14. Models as Mediators : Perspectives on Natural and Social Science (Ideas in Context)

    Models as Mediators : Perspectives on Natural and Social Science (Ideas in Context)

  15. The Theory of Public Utility Pricing

    The Theory of Public Utility Pricing

  16. Debt For Sale: A Social History of the Credit Trap

    Debt For Sale: A Social History of the Credit Trap

  17. Water Frontier: Commerce and the Chinese in the Lower Mekong Region, 1750-1880 (World Social Change)

    Water Frontier: Commerce and the Chinese in the Lower Mekong Region, 1750-1880 (World Social Change)

  18. The Economist's Tale : A Consultant Encounters Hunger and the World Bank

    The Economist's Tale : A Consultant Encounters Hunger and the World Bank

  19. Economics in the Long Run: New Deal Theorists and Their Legacies, 1933-1993

    Economics in the Long Run: New Deal Theorists and Their Legacies, 1933-1993

  20. Cost-Benefit Analysis

    Cost-Benefit Analysis

  21. Three Great Economists: Smith, Malthus, Keynes (Past Masters)

    Three Great Economists: Smith, Malthus, Keynes (Past Masters)

  22. Strategic Foundations of General Equilibrium : Dynamic Matching and Bargaining Games (Churchill Lectures in Economics)

    Strategic Foundations of General Equilibrium : Dynamic Matching and Bargaining Games (Churchill Lectures in Economics)

  23. Otter Skins, Boston Ships, and China Goods: The Maritime Fur Trade of the Northwest Coast, 1785-1841

    Otter Skins, Boston Ships, and China Goods: The Maritime Fur Trade of the Northwest Coast, 1785-1841

  24. A History of Economic Theory and Method

    A History of Economic Theory and Method

  25. American Agriculture in the Twentieth Century: How It Flourished and What It Cost

    American Agriculture in the Twentieth Century: How It Flourished and What It Cost

Business Communication: Process and Product (with InfoTrac)
Average customer rating: 4 out of 5 stars
  • Student review
  • BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!
  • Perfect for the Classroom!
  • A Great Book for College Students
  • BC:PP is an instructor's dream!
 Business Communication: Process and Product (with InfoTrac)
Mary Ellen Guffey
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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Accessories:
  1. Study Guide for Guffey's Business Communication: Process and Product, 5th

ASIN: 0324223048

Book Description

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.

Customer Reviews:

5 out of 5 stars Student review.......2006-10-19

My writing has improved 200% because of the information presented in this book. I am a junior marketing major at Northern Illinois University. This text is enjoyable to read with great visuals and equally interesting real- world examples. I will definitely keep this book. The skills learned from this book will guide me in my career for years to come. Thank you for writing this book and to my professor for choosing this book.

5 out of 5 stars BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!.......2004-10-01

As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials. Mary Ellen Guffey has done ALL the hard work! Juicy, readable text: done. Riveting "inside" information on cool corporations: done. Web-based support? Manuals? PowerPoints? Videos? Done. Fresh writing prompts, some packaged with the research already done? Done. With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting. Now I'm finding that I have plenty of time to interact with students over their own writing and presentations. I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher. Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work. Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them.

5 out of 5 stars Perfect for the Classroom!.......2004-09-27

I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.

5 out of 5 stars A Great Book for College Students.......2004-09-23

Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.

5 out of 5 stars BC:PP is an instructor's dream!.......2004-09-22

I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!
The Gregg Reference Manual
Average customer rating: Not rated
    		The Gregg Reference Manual
    William A. Sabin
    Manufacturer: Career Education
    ProductGroup: Book
    Binding: Spiral-bound

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    ASIN: 0072936533

    Book Description

    Updated to include new communication technology and its unique issues

    For more than 50 years, The Gregg Reference Manual has been recognized as the best style manual for business professionals and students. The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports. New features include:

    Words That Work: It's Not What You Say, It's What People Hear
    Average customer rating: Not rated
      		Words That Work: It's Not What You Say, It's What People Hear
      Frank Luntz
      Manufacturer: Hyperion
      ProductGroup: Book
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      ASIN: 1401302599

      Book Description

      The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

      In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

      Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

      If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
      The Art of Project Management (Theory in Practice (O'Reilly))
      Average customer rating: Not rated
        		The Art of Project Management (Theory in Practice (O'Reilly))
        Scott Berkun
        Manufacturer: O'Reilly Media, Inc.
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 0596007868

        Book Description

        "'The Art of Project Management' covers it all--from practical methods for making sure work gets done right and on time, to the mindset that can make you a great leader motivating your team to do their best. Reading this was like reading the blueprint for how the best projects are managed at Microsoft... I wish we always put these lessons into action!" --Joe Belfiore, General Manager, E-home Division, Microsoft Corporation "Berkun has written a fast paced, jargon-free and witty guide to what he wisely refers to as the 'art' of project management. It's a great introduction to the discipline. Seasoned and new managers will benefit from Berkun's perspectives." --Joe Mirza, Director, CNET Networks (Cnet.com) "Most books with the words 'project management' in the title are dry tomes. If that's what you are expecting to hear from Berkun's book, you will be pleasantly surprised. Sure, it's about project management. But it's also about creativity, situational problem-solving, and leadership. If you're a team member, project manager, or even a non-technical stakeholder, Scott offers dozens of practical tools and techniques you can use, and questions you can ask, to ensure your projects succeed." --Bill Bliss, Senior VP of product and customer experience, expedia.com In The Art of Project Management, you'll learn from a veteran manager of software and web development how to plan, manage, and lead projects. This personal account of hard lessons learned over a decade of work in the industry distills complex concepts and challenges into practical nuggets of useful advice. Inspiring, funny, honest, and compelling, this is the book you and your team need to have within arms reach. It will serve you well with your current work, and on future projects to come. Topics include:
        Public Relations Writing: Form and Style (with InfoTrac®)
        Average customer rating: Not rated
          		Public Relations Writing: Form and Style (with InfoTrac®)
          Doug Newsom , and Jim Haynes
          Manufacturer: Wadsworth Publishing
          ProductGroup: Book
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          ASIN: 0534612962

          Book Description

          Write with understanding and purpose with PUBLIC RELATIONS WRITING: FORM AND STYLE! With a practical approach, this communication text uses the principles and theories of public relations to provide you with the tools you need to improve your writing skills. Examples, illustrations, and end-of-chapter exercises give you the opportunity to see public relations in action. The book-specific website saves you time by providing you with exercises, tutorial quizzes, and web activities.
          The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving
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            		The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving
            Barbara Minto
            Manufacturer: Minto International
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            ASIN: 0960191038
            Essentials of Business Communication
            Average customer rating: Not rated
              		Essentials of Business Communication
              Mary Ellen Guffey
              Manufacturer: South-Western College Pub
              ProductGroup: Book
              Binding: Paperback

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              ASIN: 0324313926

              Book Description

              This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.
              Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest Speakers
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                		Speak Like Churchill, Stand Like Lincoln: 21 Powerful Secrets of History's Greatest Speakers
                James C. Humes
                Manufacturer: Three Rivers Press
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                ASIN: 0761563512
                Release Date: 2002-04-23

                Book Description

                Turn Any Presentation into a Landmark Occasion
                Ever wish you could captivate your boardroom with the opening line of your presentation, like Winston Churchill in his most memorable speeches? Or want to command attention by looming larger than life before your audience, much like Abraham Lincoln when, standing erect and wearing a top hat, he towered over seven feet? Now, you can master presentation skills, wow your audience, and shoot up the corporate ladder by unlocking the secrets of history's greatest speakers.

                Author, historian, and world-renowned speaker James C. Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.

                Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.
                "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide."
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                Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb
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                  		Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb
                  Dan L Lattimore , Otis W Baskin , Suzette T. Heiman , Elizabeth L. Toth , James K Van Leuven , Dan Lattimore , Otis Baskin , Suzette Heimen , Elizabeth Toth , and James Van Leuven
                  Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
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                  Modern Systems Analysis and Design (4th Edition) (World Student)
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                    		Modern Systems Analysis and Design (4th Edition) (World Student)
                    Jeffrey A. Hoffer , Joey F. George , and Joseph S. Valacich
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                    ASIN: 0131454617

                    Book Description

                    Complex, challenging, and stimulating, this book addresses information system analysis and design;; it is full of information that shows the organizational process that a team of business and systems professionals use to develop and maintain computer-based information systems. It stresses the importance of responding to and anticipating problems through innovative uses of information technology. The book provides an excellent foundation for systems development, then goes on to making the business case, analysis, design, implementation and maintenance. For future systems analysts, or for those information technology that need a great resource for implementing new ideas and strategies for success.

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