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The LESI Guide to Licensing Best Practices: Strategic Issues and Contemporary Realities
Manufacturer: Wiley ProductGroup: Book Binding: Hardcover  Contracts
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ASIN: 0471219525 |
Book Description
A definitive resource for professionals in licensing and technology managementIn this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:
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Contemporary Strategy Analysis: Concepts, Techniques, Applications (5th Edition)
Robert M. Grant Manufacturer: Blackwell Publishing Limited ProductGroup: Book Binding: Paperback Strategy & Competition
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ASIN: 1405119993 |
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Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technologya new section on the "New Economy" and what it means for competition and profitthe incorporation of recent contributions to strategy theory and strategy practice including: - the creation and development of organizational capability
- winner-takes-all markets
- network externalities and competition for standards
- complexity and self-organization
- strategic innovation the relating of analytical frameworks to their real-world business applicationsrevised figures and applications, making the book even more user-friendly for both instructors and students.
Customer Reviews:
Great business dictionary.......2005-02-23
Great Business Tool.......2003-01-14
A must have for people involved in defining and setting strategy
too much focus on old cases and manufacturing........2002-11-02
good read !
too much focus on old cases and manufacturing........2002-11-02
good read !
Economists approach but Porter is better.......2002-05-02
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Marketing Paperback w/PowerWeb Package
William O Bearden , Thomas N Ingram , and Raymond W LaForge Manufacturer: McGraw-Hill/Irwin ProductGroup: Book Binding: Paperback General
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ASIN: 0072461284 |
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Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.
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Church and Ministry Strategic Planning: From Concept to Success (Haworth Marketing and Resources) (Haworth Marketing and Resources)
R. Henry Migliore , Robert E. Stevens , and David L. Loudon Manufacturer: Haworth Press ProductGroup: Book Binding: Hardcover Church Administration
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ASIN: 1560243465 |
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Cases to Accompany Contemporary Strategy Analysis
Robert Grant Manufacturer: Blackwell Publishing Limited ProductGroup: Book Binding: Paperback Strategy & Competition
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ASIN: 1405124083 |
Book Description
This second edition of Cases in Contemporary Strategy Analysis represents a continuing commitment to examining current business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the difficulties of decision-making.The seventeen cases included in this book focus on implementation of strategy. Most cases have been selected from companies and managers who are well-known leaders in their industries. Cases from smaller or more obscure companies have been selected for their unique approach to implementing strategy.
Used in conjunction with the best-selling Contemporary Strategy Analysis, Third Edition, or as a stand-alone collection, this casebook provides an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.
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Realising Systems Thinking: Knowledge and Action in Management Science (Contemporary Systems Thinking)
John Mingers Manufacturer: Springer ProductGroup: Book Binding: Hardcover General
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ASIN: 0387281886 |
Book Description
This wide-ranging book deals, in a detailed and scholarly way, with the contribution of a systems approach to a range of disciplines from philosophy and biology to social theory and management. It weaves together material from some of the pre-eminent thinkers of the day — Maturana, Varela, Bateson, Merleau-Ponty, Checkland, Giddens, Habermas, Bhaskar, and Luhmann — to create a coherent path from the most fundamental work on philosophical issues of ontology and epistemology through specific domains of knowledge about the nature of information and meaning, human communication, and social intervention right up to the implications of these theoretical developments for action and intervention in real-world affairs.
It will be of interest to scholars in philosophy, biology, information systems, communications, social theory, management science and operational research as well as everyone in the systems community.
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The Implementation Challenge (Wiley Series in Contemporary Strategic Concerns)
Manufacturer: Wiley ProductGroup: Book Binding: Paperback Strategy & Competition
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ASIN: 0471965898 |
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The implementation of appropriate strategies remains one of the most difficult areas of management. Considerable thought, energy and resources is given over to devising a strategic plan; and it is to the fine detail of the plan that attention turns when things go wrong. The plan, rather than the implementation comes in for scrutiny, because it is less problematic to analyse. Perhaps this is because, whereas the plan can be devised under pollution-free, almost laboratory conditions, the working out of the plan takes place in the real world infected with real world variables. But the whole point of a strategy is that it will be implemented and implemented successfully. Much has been written on change management and transformational leadership all very relevant to strategy implementation but there are comparatively few books which look at the implementation process as a whole. The Implementation Challenge aims to link the numerous concepts and approaches to the subject but recognizes the impact on implementation of the organization as it lives and breathes. From the work of leading thinkers in the field of strategic management, David Hussey has selected contributions specifically focusing on the theme of implementation. Some of the work is to be found in Strategic Change; this, together with new material and four major case studies, makes The Implementation Challenge thoroughly up to date and coherent. It is intended to be thought provoking, and to give practical aid to those involved with achieving successful implementation of their organizations strategic plans and thinking.
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Contemporary Perspectives on Strategic Market Planning
Roger A. Kerin , Vijay Mahajan , and P. Rajan Varadarajan Manufacturer: Allyn & Bacon ProductGroup: Book Binding: Paperback General
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ASIN: 0205123015 |
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Selected chapters from Contemporary management, second edition, custom for Mississippi State University
Gareth R Jones Manufacturer: McGraw-Hill/Primis Custom Publishing ProductGroup: Book Binding: Unknown Binding General
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ASIN: 0072521562 |
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Strategic Management: Public Planning at the Local Level (Contemporary Studies in Economic and Financial Analysis)
Leonard Caum Moffitt Manufacturer: JAI Press ProductGroup: Book Binding: Hardcover Finance
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ASIN: 0892324287 |
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