Books

Apple Pro Training Series: Motion (Apple Pro Training)

Average customer rating:

Great
Not bad, but not really helpful either
New to Motion
Great for begginers to learn Motion
Very Good Tutorial book

Apple Pro Training Series: Motion (Apple Pro Training)
Damian Allen
Manufacturer: Peachpit Press
ProductGroup: Book
Binding: Paperback

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Similar Items:

Apple Pro Training Series: Advanced Editing Techniques in Final Cut Pro 5 (Apple Pro Training)
Apple Pro Training Series: Soundtrack Pro (Apple Pro Training)
Apple Pro Training Series: Final Cut Pro 5 (Apple Pro Training)
Apple Pro Training Series: DVD Studio Pro 4 (2nd Edition) (Apple Pro Training Series)
Apple Pro Training Series: Advanced Color Correction and Effects in Final Cut Pro 5 (Apple Pro Training)

ASIN: 0321278267

Book Description

This Apple-authorized guide to Motion lifts the curtain on Apple's revolutionary new software for motion graphics design. A comprehensive book-DVD combo, it starts with motion graphics fundamentals and takes you step by step all the way through Motion's powerful advanced features, delivering comprehensive training-the equivalent of a three-day course-in one project-based book. Professional, hands-on projects help you learn as you go. All the files you need are on the DVD. Readers will harness the magic of Motion's Real-Time Design engine, behavior-based animation, and remarkable gesture-driven workflow using a graphics tablet. Topics covered include particle dynamics and behaviors, multi-layer composites using transfer modes, keying and compositing bluescreen elements, stylized title animation, and DVD motion menus, plus dozens of visual effects techniques using filters and transformations, and much more. Whether you're just entering the motion graphics field or are already an accomplished designer, this book will have you working in Motion in record time.

Customer Reviews:

Great.......2007-05-30

Taught me everything I needed to know about the software. Now it's just up to me and my creativity to create some ideas. A must have for anyone with the software.

Not bad, but not really helpful either.......2007-05-12

I was hoping for a "Dummies" type tutorial, but this is more complex than I was hoping. It is easy to understand as far as following along in the book and working with the project provided, but it didn't give me a clue as to how to start a project of my own from scratch. I learned how to replicate a bunch of butterflies from a single image, but it's near impossible to figure out something as simple as a "24" type multi screen (easy enough to do in Final Cut, but should be CAKE in Motion). I am currently looking for something a bit simpler and wider in scope.

New to Motion.......2007-04-01

Being that I am new to motion this book was not an easy read. It actually does not give the novice a leg to stand on nor does it provide the detailed information needed to create the projects that you want. What it does do, however, is provide additional knowlege almost a part 3 of a 5 part series to motion. If you are new to motion I would suggest you look elsewhere for your instruction but if you are already familiar with motion and its intricacies then by all means put your money down. Even if I were well schooled in motion this still would not grace my shelves. The direction and applications that I have in mind for motion just does not correlate with the provided instruction.

Great for begginers to learn Motion.......2007-03-08

I used to watch those video based tutorials, and I thought that I was learning a lot of stuff from them, but the reallity was other... I just watched them and in a month or so, I couldnt remember many things. That happened to me with motion video based tutorials, until I bought this book, the excercises are very cool and very easy to understand, there are included many files to work with in the cdrom and some inconclused excersices for you to finish them if you've fallen behind.

Another goood thing is that includes a chapter for sound editing in motion, another for drawing gestures (using a digital tablet and stylus), and they forgot to mention in the description that this book is fully compatible with Motion 2.

I recommend it

Very Good Tutorial book.......2007-01-27

I've used a number of tutorial books for vaious applications over the years, including the Final Cut 5 one by Diana Weynand, but this has got to be the easiest, clearest one I've come across.
The lessons are interesting, they move along at a good clip and provide detailed explanations without being too weighty. And there are no serious discrepancies between what's in the book and the program, meaning no scratching your head because something isn't working. Well done.

Zag: The Number One Strategy of High-Performance Brands

Average customer rating:

A Must Read For All Marketing Professionals
Zag is Great!
just ZAG
ZAG
Buy it (unless you can answer the question)

Zag: The Number One Strategy of High-Performance Brands
Marty Neumeier
Manufacturer: Peachpit Press
ProductGroup: Book
Binding: Paperback

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The Brand Gap: Expanded Edition
BrandSimple: How the Best Brands Keep it Simple and Succeed
The Dictionary of Brand
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Hoopla

ASIN: 0321426770

Book Description

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughâtoday companies need âradical differentiationâ to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing âdifferenceâ into your brand
- how to turn your brand’s âonlinessâ into a âtruelineâ to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to âstretchâ your brand without breaking it
- how to succeed at all three stages of the competition cycle

For a quick peek inside ZAG, go to www.zagbook.com.

Customer Reviews:

A Must Read For All Marketing Professionals.......2007-06-04

Positioning a brand to genuinely differ itself from the competition is one thing. This book goes beyond most branding books by providing a handbook that clearly identifies strategies to create a distinctive consumer experience (ZAG). Neumeier uses real world examples to demonstrate how brands ZAG using organically grown strategies and execution that is placed into their entire culture.

The book provides detailed explanations as well as charts for key themes such as Good and Different, Defining a brand, Market place clutter, Designing your ZAG, True lines that translate into real world Taglines, engagement, and how to create mutual loyalty programs that engage and challenge consumers rather than buy loyalty with discounts.

Zag is Great!.......2007-05-13

As a Marketing student, I really enjoyed ZAG. It is a book I highly recommend for any person who wants to know about brand marketing. The book goes over step by step approaches about brand differentiation, and provides great examples and illustrations. This book is not just for students, but any business professional who needs help with marketing. Not only is it well written, but it is a quick read for busy professionals.

just ZAG.......2007-04-19

WOW! This book gets the juices flowing. Marty is concise. No wasted words here. I would recommend that you buy "The Brand Gap" and "ZAG" at the same time. They work so well together.

He nails everything down in 143 pages of simple writing. The graphic example help add impact to the writing. I cannot wait to see the next book. I would not be surprised to see a series out of these books.
Don't miss the first book The Brand Gap: Revised Edition (2nd Edition)

ZAG.......2007-03-12

This is one of the most valuable professional books you can own if you are an art director, designer or creative director or even an account executive. I have used direct quotes from this book in decks for presentations and it really adds extra credibility when you are trying to make a point. If you are a creative director, buy this for your creative staff. If they use it, buy them The Brand Gap too (by the same author).

Buy it (unless you can answer the question).......2007-03-10

How do you know if you should read this book? Simple, finish this sentence:

Our brand is the only ____________that ______________.

If you completed that sentence with something only your brand can do then you don't need to bother. If not, stop reading and order now.

Although everyone says they are (probably) uniquely qualified to do whatever it is they do, few can actually plug the holes in the sentence. Zag will teach you how.

Zag teaches that the only way to differentiate yourself is to zag when everybody zigs. Go where no one else has gone before. Don't make it different - make it radically different! Don't worry, there is a 17-point checklist to walk you through it.

Like the Brand Gap, Neumeier has dropped the heft and delivered "easy-to-read, easy-to-use and easy-to-remember principles." No words or pages are wasted in Zag.

I give it my highest rating.

Fundamental Methods of Mathematical Economics

Average customer rating:

A must read text book for any economics undergrad student
A must read for graduate students in economics
not so good
The best math textbook for economist
Great Book

Fundamental Methods of Mathematical Economics
Alpha C Chiang
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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Schaum's Outline Introduction to Mathematical Economics
Mathematics for Economists
Microeconomic Analysis
Advanced Macroeconomics
Microeconomic Theory

ASIN: 0070108137

Book Description

The best-selling, best known text in Mathematical Economics course, Chiang teaches the basic mathematical methods indispensable for understanding current economic literature. the book's patient explanations are written in an informal, non-intimidating style. To underscore the relevance of mathematics to economics, the author allows the economist's analytical needs to motivate the study of related mathematical techniques; he then illustrates these techniques with appropriate economics models. Graphic illustrations often visually reinforce algebraic results. Many exercise problems serve as drills and help bolster student confidence. These major types of economic analysis are covered: statics, comparative statics, optimization problems, dynamics, and mathematical programming. These mathematical methods are introduced: matrix algebra, differential and integral calculus, differential equations, difference equations, and convex sets.

Customer Reviews:

A must read text book for any economics undergrad student.......2006-04-02

I found it extremely easy to read and at the same time rigorous enough to settle the bases. The author knows very deeply the economics students needs of mathematical methods and achieves a precise and complete explanation of all notions I needed to know for my undergrad course. I strongly recommend it during the first or second year.

A must read for graduate students in economics.......2006-02-26

Alpha Chiang's text should serve as the foundation for all quantitive analysis done in economic theory. It is an invaluable teaching tool for graduate students in economics and will help them better understand the mathematical techniques that have become so necessary for economic modeling.

I am not a highly quantitative person myself, but I found Chiang's book comprehensible and a useful reference guide in my gradaute economics classes. Along with Hal Varian's "Microeconomic Theory" and Jan Kmenta's "Econometrics", I would say that Chiang's "Fundamentals of Mathematical Economics" should serve as sacred literature for any prospective graduate student in economics.

not so good.......2005-10-14

the text carries to excess the concept of "keeping the presentation as simple as possible". but in general you cannot understand or solve problems with a fifth grader's ability to abstract them.
especially the relunctance to use matrix notation makes some topics actually harder to understand once they become more complicated.
furthermore I find the structure quite confusing since the text amounts to a monotous blabla - clear definitions might be helpful and some rigor would keep the reader conscious instead of drifting off. after all the text is not so bad but I think we deserve something better. blume might be better.

The best math textbook for economist.......2005-09-30

That is why it used everywhere, in nearly all economic departments. I strongly recommend you buy this book. It really helped me in my undergrad, and it is helping in my graduate courses. If you want to buy another book to accompany this, get Simon and Blume book. One person (probably little masochistic) was saying that Chiang has so many examples, blah, blah, blah. Look, not everyone is a math genius, undergraduate student's need Chiang, it's even useful for graduates. Math is used quite too excessively in economics...showing off?

Great Book.......2005-08-21

I read this book the summer prior to the new (4th) edition coming out. In my opinion, this is one of the best books to review prior to going into grad school. It gives you so much background on the things that you probably have forgotten, like calculus, linear algebra, and optimization. A must read for someone in finance or economics.

Recursive Macroeconomic Theory, 2nd Edition

Average customer rating:

Not very good for understanding macro theory.
A book for Econometricians rather than Macroeconomists
get it free
Perfect book
Not for beginners

Recursive Macroeconomic Theory, 2nd Edition
Lars Ljungqvist , and Thomas J. Sargent
Manufacturer: The MIT Press
ProductGroup: Book
Binding: Hardcover

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Recursive Methods in Economic Dynamics
Microeconomic Theory
Solutions Manual for Recursive Methods in Economic Dynamics
Advanced Macroeconomics
Econometrics

ASIN: 026212274X

Book Description

Recursive methods offer a powerful approach for characterizing and solving complicated problems in dynamic macroeconomics. Recursive Macroeconomic Theory provides both an introduction to recursive methods and advanced material, mixing tools and sample applications. The second edition contains substantial revisions to about half the original material, and extensive additional coverage appears in seven chapters new to this edition. The updated and added material covers exciting new topics that further illustrate the power and pervasiveness of recursive methods.

Significant improvements to original chapters include a better treatment of the existence of recursive equilibria, an enhanced account of the supermartingale convergence theorem, and an extended treatment of an optimal taxation problem in an economy in which there are incomplete markets. Completely new coverage in the second edition includes an introductory chapter, which gives an overview of the themes uniting the diverse topics treated throughout the book. Two new chapters offer a self-contained account of the optimal growth model and some of its basic applications in macroeconomics and public finance. Other new chapters cover such topics as how to formulate and compute Stackelberg or Ramsey plans in linear economies, sustainable risk-sharing equilibria without commitment, and the application of recursive contracts to topics in international trade. Most chapters conclude with exercises and the book includes two technical appendixes covering functional analysis and control and filtering.

Customer Reviews:

Not very good for understanding macro theory........2006-03-01

This book, is not helpful for understanding basic modern concepts in macro theory. It is in an inconvenient middle point between tools-oriented and economics-oriented. I think that if what you want to master are the tools, Stokey and Lucas' Recursive Methods is better by far. Similarly, if you want to understand the economic issues, Romer's Advanced Macroeconomics is an excellent alternative.
I thought this was going to be an excellent book because I learned macro at my undergraduate level with Sargent's Macroeconomic theory. However, there is no comparison between that excellent book, and this one.
I do not recommend it.

A book for Econometricians rather than Macroeconomists.......2004-10-30

The book is certainly written by distinguished people, but it seems to me that their focus in writting this book was more to exhibit mathematical methods to solve problems rather than discuss the problems themselves. Apparently the book is meant for training mathematical skills in dynamic programming, and prepare you for computer simulations of macroeconomic problems. But don't use it for understanding macroeconomics.

In general, the authors get into mathematical discussions that divert attention from the problem itself, and at the same time they don't explain why they are doing all these. Reading the book needs a lot of background knowledge and self-intuition. Apart from that some chapters are educational and fit for class work.

The first chapters cover mathematical basics about random process and Markov chains and estimation. They are the good chapters. The chapters on partial equilibrium, complete markets ad incomplete markets are also the ones that are noramlly used in class lectures. The book's coverage of consumption theory and economic growth is weak and insufficient. I would recommend Romer or Blanchard&Fisher book for that. The chapter on search and job matching is also simplistic and again not enough. In most of the chapters, technicality dominates concepts, so having a complementary textbook can be great help.

For one thing, the book has a lot of misprints and mistakes too, which seem to be fixed in the newer edition.

get it free.......2004-05-17

This is a great book. But you can download the second addition free on Sargent's website, so I wouldn't recommend buying it.

Perfect book.......2003-09-12

This is a perfect book for three reasons; i) it is perfect for those who wish to learn modern macroeconomics. The book develops necessary knowledge and tools to be applied to dynamic economics, ii) Sargent is one of most prominent and leading macroeconomists of the world, and he should be Nobel prize winner in Economics, iii) the book is published by MIT.

Not for beginners.......2003-04-01

When I recently left my job as cryer in a grim, north-eastern town, I was made the head of recursive macroeconomic theory at a major international bank. I could have done with a simpler introduction than this, to be honest, as my knowledge of RMT was limited. But now I hold my own in meetings simply by spouting a few long words from this book (mainly "macroeconomic" and "recursive" - theory doesn't seem to impress as much) and delegating to underlings.

Average customer rating:

Straightforward intermediate microeconomics
misunderstanding
Lacks Links to Real World Economic Problems
Stop referring to graphs & fig. that are on the next page!
Does the job it was written for

Microeconomics
Michael L Katz , and Harvey S Rosen
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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Similar Items:

Study Guide to Accompany Microeconomics
Government's End: Why Washington Stopped Working
Macroeconomics
Agency Under Stress: The Social Security Administration and American Government
Macroeconomics (4th Edition)

ASIN: 0256171769

Book Description

This is a Microeconomic theory text for courses in economics departments and business schools.

Customer Reviews:

Straightforward intermediate microeconomics.......2004-07-16

this is by no means an introductory economics text.. It's an intermediate level textbook.. It assumes that the student is capable of certain mathematical techniques (you can't expect a beginner to calculate the optimal consumer choice using the Lagranges method in chapter 3! - and it gets worse)

It is true that most of the time you have to flip the page to find the graph that is being explained. However it didn't annoy me too much. It is actually good thing if you want to practice and draw the graph yourself.

The 2nd edition had some errors but in this edition (3rd) they are corrected as far as I could see.

About the authors:

Michael Katz - University of California at Berkeley. Received the Earl F. Cheit Outstanding Teaching Award in 1989 and 1993. Served as chief economist of the U.S. Federal Communications Commission.

Harvey Rosen - Princeton University, Fellow of the Econometric Society and a Research Associate of the National Bureau of Economic Research

misunderstanding.......2004-04-08

1. I did not read the book so I can not talk about the book, althoug I should have rate it otherwise I could not have submit this review! I rate it based on the info given by my professor of macroeconomics!
2. I want to make comments on the review of Mr. adoumri; I would say that he was disappointed with the book because, as can be seen from his review, hi actually wanted to learn things from macroeconomics, but unfortunatelly he took a book for microeconomics, so he is actually talking about apples having in mind pears!! :-)
One should be cautious when writing, as well as when reading other people's reviews!
Thank you!

Lacks Links to Real World Economic Problems.......2003-10-16

I am currently enrolled in a Microeconomics course at Columbia University, and I do not find this book easy to read at all, the reason being that the author makes no effort to link microeconomic concepts to real world problems. I have found my Macroeconomics textbook to be immensely more interesting because the concepts relate immediately to social issues and real world economic problems. For students who choose to study economics because of its insights into real world problems, this text may become frustrating. I suggest that the authors more examples of microeconomics in the real world, such as the explanation of "President Carter's Gasoline Tax" on page 106. When economic theory is taught with no reference to the real world, it makes some students less interested in the subject. I intended to study economics with the goal of gaining insight into social welfare problems and understanding government policies. Learning ratios and equations that simply determine how much tacos or hamburgers Sarah wants to eat was demotivating. As a result, I am trudging through my textbook (and class) and starting to wonder if this subject is worth studying.

Stop referring to graphs & fig. that are on the next page!.......2003-06-11

It's so annoying to read about graphs and figures that appear on the next page. If the authors are going to cite these visual tools have them on the same page whenever possible. Of course it is unrealistic to expect that everytime but in the K&R book this occurred 90% of the times. It's annoying when you have to flip the pages. This annoyance knocked 3 stars from what would have been a 5-star rating.

What's right about the text?

The economics is sound and the teaching is concise. Bravo in that regard.

Does the job it was written for.......2001-01-21

This is a very well written textbook. There are many textbooks out there on the markets and this one has been written with the beginning reader in mind. It is just too easy to scare the beginner with too-serious, too-academic dry language. Economics is fun to learn and the first textbook a student ever keeps in hand should make him interested, curious, wanting more and more, and of course, amused. The language of Katz and Rosen's textbook is by no means frivolous, but it is entertaining. They do not pull the rabbit out of the hat and startle the reader. Instead, they guide readers from familiar environment towards the unknown, always being down to earth and somehow, interestingly, economic theory sneaks in - in the meantime.

The order of theory presentation and the structure of the book really facilitate learning. I have used this book with the introductory microeconomics course, along with a few other ones - just for a test. They all preferred this one so we stuck with it for the remainder of the course.

In the middle of the book one finds a transparency with a graph, which, when applied, shows the effects of some parameter change. Excellent idea, as the student can see dynamically what happens with the application. It's like a hand-operated video... It's a pity that there is only one such transparency.

Book Description

Solving the PowerPoint Predicament

Using Digital Media for Effective Communication

Don’t Just Present: Inspire!

Everyone uses PowerPoint, but how effective is your presentation at meeting the goals you’ve outlined? A great presentation is more than just a slideshow–it’s about using PowerPoint to its maximum potential to get your message across to your audience. That’s the PowerPoint Predicament. Tom Bunzel reveals how to conceive, plan, develop, and deliver truly effective business, academic, and inspirational communications, not just PowerPoint slideshows. Discover how to motivate your audience by:

Getting beyond bullet points to tell a story that touches your audience at the deepest levels
Mastering proven principles of effective communication
Planning, organizing, and designing every presentation for maximum impact
Making sure every word, image, effect, and slide exists for a good reason
Creating charts and diagrams that instantly make your point
Using animation, navigation, video, and audio to drive home your message, not distract from it
Avoiding mistakes that lead to boring presentations: no more âdeath by PowerPointâ
Building Web and self-running kiosk presentations that really work
Leveraging the rest of Microsoft Office to create even better presentations
Using third-party add-ons to communicate with PowerPoint even more effectively: video capture, flowcharting, DVD authoring, rehearsal, and more

When you present, you’re on the line: your credibility, your career, your future as a leader. Use your software and imagination to its full potential–with this book!

Covers PowerPoint 2007, 2003, XP, 2000, 99, and 97– for Windows or Mac PowerPoint users

Tom Bunzel is a leading presentation expert. He has appeared on Tech TV’s âCall for Help,â was a featured speaker at InfoComm and PowerPoint LIVE, and has served as a technology coach for companies ranging from Iomega to the Neuroscience Education Institute, where he provided personal PowerPoint instruction to physicians. He offers live seminars via streaming media, and he has been published in Presentations Magazine. His books include Sams Teach Yourself PowerPoint 2003 in 24 Hours and Digital Video on the PC. He updated the Visual QuickStart Guide to PowerPoint 2002/2001 for Windows and Mac.

The book companion CD-ROM contains numerous PowerPoint presentations and other examples from the book, two sample chapters from Cliff Atkinson’s Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire, and trial software from Instant Effects (OfficeFX), Serious Magic (Ovation and Vlog It!), and TechSmith (Camtasia and Snag It).

Developing a compelling PowerPoint presentation involves much more than mastering one program. It involves integrating different programs, third party tools, and hardware resources to convey a message that has been skillfully crafted. From blogs to podcasts to the rise of amateur digital photography and videography, there's ample evidence to the passion among the public for communicating effectively. You crave not a how-to manual but a frame of reference for telling your stories effectively, both in front of a group, online, and across multiple digital platforms and media.

Solving the PowerPoint Predicament will walk your through three fundamental steps: (1) honing (and sticking to!) a compelling message, mastering and applying appropriate technologies, (3) integrating technology with verbal delivery skills needed for a successful presentation. This book really gives you everything you need to deliver a successful presentation that people will remember.

Customer Reviews:

Solving the PowerPoint Predicament: Great Book.......2007-01-10

This is a great book. It showed me new tips to do in Power Point that enhances your look of your presentation. I learned a lot of valuable information I will use in the future. The book was easy to follow and the CD has all of the templates discussed in the book that you can use or copy. I would highly recommend this book to someone who wants to improve their PowerPoint skills.

Using PowerPoint to Really Communicate.......2006-12-07

Everyone in the business world (and probably in government, education, and all the others as well) uses powerpoint. But that is not to say that it is used effectively. PowerPoint presentations can be just about as boring, trivial, and useless as presentations made in any other way.

This book is about how to make effective and hard hitting presentations. It is not a book on the mechanics of using PowerPoint, it is a book on using PowerPoint to communicate effectively. It teaches you to go beyond the normal bullets to tell a story that breaks through the barriers to reach the audience at all levels.

To be sure, the book does include a lot of information on doing more sophisticated things than normal with PowerPoint including using third-party add ons to extend its capabilities.

Recommended to anyone who makes presentations.

Moving from ordinary to unique..........2006-11-05

I do just enough presentations to know that I need to concentrate on improving my delivery and contents. I was excited to get a copy of Solving the PowerPoint Predicament: Using Digital Media for Effective Communication by Tom Bunzel. This is more than the typical "here's how PowerPoint works" book...

Contents: Planning an Effective Presentation; Implementing Professional Design Principles; Creating Dynamic Visuals; Secrets of Animation and Navigation; Using Video and Audio Effectively; Powerful Presentation Tools; The Latest Technologies - Beyond PowerPoint to the Future; Delivering a Killer Presentation; Index

Most books that talk about PowerPoint are tutorials on how to create one for your presentation. But realistically, nearly anyone can create a PowerPoint presentation with little effort. Whether it's effective or not is a vastly different story. Bunzel approaches the subject from the point of view of the presentation itself... what keeps an audience interested, what types of displays work to reinforce the message, etc. Once you understand what makes for a good presentation, it's much easier to decide what you should and shouldn't do in PowerPoint. Bunzel draws upon the experience of professional presenters, many who make their living using tools like PowerPoint to communicate to others. There are also a number of additional resources and recommendations for software you can add on to your presentation to make it stand out from others (photos, videos, software add-ons, etc).

For me, I was surprised to see how much animation can add to a presentation. I've always avoided the cheesy fade-ins and animations that come with PowerPoint, as I was under the impression that they were more distracting than helpful. But after reading this book, I realize that I've been limiting the possibilities. This is one of those books that could make the difference between boring your audience or firing them up, between being a one-time speaker to being a repeat invitee...

Nuts & Bolts paired with Great Coaching & Guidance.......2006-09-26

Tom Bunzel has been an indispensable presentation coach to me for years. In person and in his books he has an uncanny way to bring out the best in people. This book puts in one place Tom's knack for making technical stuff easy while keeping readers focused on the subtle arts of using PowerPoint to make effective presentations. This is the perfect book for new or seasoned presenters to take their communications to a whole new place.

Great PowerPoint and Presentation Resource.......2006-09-24

This book is a comprehensive resource for professionals who plan and deliver presentations. It begins with the basics and progresses to the use of more advanced presentation tools. This book also offers practical advice and step-by-step instructions (with numerous graphics and screen shots), which makes it easy for readers to immediately implement the techniques outlined. I especially liked having additional resources listed at the end of each chapter.

Capital Theory and Dynamics (Cambridge Surveys of Economic Literature)

Average customer rating:

Capital Theory and Dynamics (Cambridge Surveys of Economic Literature)
Edwin Burmeister
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0521297036

Virtual Humans: A Build-It-Yourself Kit, Complete With Software and Step-By-Step Instructions

Average customer rating:

great introduction to VH
AIML
save your money
great book must have
Dated material - beware

Virtual Humans: A Build-It-Yourself Kit, Complete With Software and Step-By-Step Instructions
Peter M. Plantec , and Ray Kurzwell
Manufacturer: AMACOM/American Management Association
ProductGroup: Book
Binding: Paperback

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Build Your Own Army of Web Bots Within 24 Hours (Army of Web Bots Series, 1)
The Essence of Artificial Intelligence
How to Create Virtual Beauties: Digital Manga Characters
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Hands-on AI with Java : Smart Gaming, Robots, and More

ASIN: 0814472214

Book Description

Foreword by Ray Kurzweil, author, The Age of Spiritual Machines

"Virtual humans" may seem like something out of science fiction, but they are already here. Companies use them as website hosts, individuals use them as personal assistants, and people interact with them in computer games, educational applications, and many other arenas. The possibilities are limitless, but the most amazing thing is that anyone can create a "V-human" from scratch. Virtual Humans gives not just start-to-finish instructions for designing a charming synthetic person, but also a CD-ROM containing the tools and techniques to make it real. Readers will learn how to:

* create their own authentic and engaging personalities * apply VH technology to business and individual projects * add synthetic voices and realistic faces to virtual humans * use personality psychology and humor in character design * design advanced emotion expression engines

This book-and-CD package is the first of its kind and a landmark on a par with the first build-your-own-Web-site products. Readers will be among the first to create ultra-realistic, versatile V-human personalities, and will start well ahead of what is soon to be a tidal wave of worldwide interest.

Customer Reviews:

great introduction to VH.......2007-01-10

Indeed great introduction to the most promising subject of the next generation Web. wholeheartedly recommended.

AIML.......2007-01-09

Three technologies are combining to create a very clever arrangement of functionality: 1. 3D shapes which can morph to display emotions (Gape, Smile Left, Smile Right, Anger , Eyes Left , Eye Right , Laugher , Smile , Fear, and Sadness. 2. ALICE natural language categories with expert response patterns and random statements 3. Voice recognition and Speech Synthesis.

If you willing to pay money, there exists software for facial expressions: Di-omatic, Poser , 3dMeNow, and MS agent. For $99 a year, you can access ALICE natural language engine. ALICE has a number of categories that can be loaded and used. Additionally, you can train ALICE on new categories, boolean patterns, and answer response patterns. The expert system can export and import AIML data structures as ascii files.

Where does the money exist in this technology? VR customer service and support, VR intelligent agent sales force, VR office personal and receptionist, and interactive information kiosk. The VR agent can store vast amounts of demographic and profile information, interface with various systems, and provide increased convenience, and accessiblity to helpful information. The VR agent subscriptions will reduce the complexity of diversity and profile relative and meaningful information based on its importance to the individual and the individuals specific record interests. The knowledge base can provide responses that have a specific style, personality, and relevancy. Eventually, face recognition will assist the intelligent agent in evaluating emotional feedback and as a result condensing information or providing more detail. The intelligent agent can be given tasks which a centralized system can receive and program interfaces with other systems to retrieve the information.

save your money.......2006-12-30

A sort of stream-of-consciousness approach to a highly technical subject by a non-technical writer... very disappointing.

great book must have.......2006-11-10

This is a great book has everything I need to learn and to know about VH 3D Animation. I'm so happy for this book :)

Dated material - beware.......2005-10-29

For starters, the book gives some good advice and fair examples. The subject does add fuel to the cerebral fire.

That being said, however, the book uses the software primarily from Yapanda.com. Yapanda.com has not been online for months and does not show that it will be anytime soon. I consider it to be a dead site. The software on the CD will work on an XP but again it is dated. One will find better solutions on the net these days.

Another chapter deals with virtual, realtime 3D faces and heads for your applications. One of the best is also out of business. There is a demo program for it on the CD but it's worthless as one is incapable of saving the work. And if it were possible, there is nothing between the software (chatbot engine and 3D software) to interface, nor are there any explanations on how to achieve such things.

The author's site is still running, however, even his links are outdated. I doubt he's done anything to it since 2001.

The book is good for material and gathering ideas. Don't expect it to be a step-by-step since the links for the related software don't exist anymore.

Methods of Macroeconomic Dynamics - 2nd Edition

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Methods of Macroeconomic Dynamics

Methods of Macroeconomic Dynamics - 2nd Edition
Stephen J. Turnovsky
Manufacturer: The MIT Press
ProductGroup: Book
Binding: Hardcover

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Workbook for Methods of Macroeconomic Dynamics
Advanced Macroeconomics
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ASIN: 0262201232

Book Description

Just as macroeconomic models describe the overall economy within a changing, or dynamic, framework, the models themselves change over time. In this text Stephen J. Turnovsky reviews in depth several early models as well as a representation of more recent models. They include traditional (backward-looking) models, linear rational expectations (future-looking) models, intertemporal optimization models, endogenous growth models, and continuous time stochastic models. The author uses examples from both closed and open economies. Whereas others commonly introduce models in a closed context, tacking on a brief discussion of the model in an open economy, Turnovsky integrates the two perspectives throughout to reflect the increasingly international outlook of the field.

This new edition has been extensively revised. It contains a new chapter on optimal monetary and fiscal policy, and the coverage of growth theory has been expanded substantially. The range of growth models considered has been extended, with particular attention devoted to transitional dynamics and nonscale growth. The book includes cutting-edge research and unpublished data, including much of the author's own work.

Customer Reviews:

Methods of Macroeconomic Dynamics.......2000-03-27

Very good Book. Is easy and usefull to read. I recommend read it.

No Static: A Guide to Creative Radio Programming

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Worth the money
Curious about a career in Radio?
A must read for anyone in radio
A must read for anyone in radio or future radio pros

No Static: A Guide to Creative Radio Programming
Quincy McCoy
Manufacturer: Backbeat Books
ProductGroup: Book
Binding: Paperback

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The Radio Producer's Handbook
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ASIN: 0879307072

Book Description

Now in softcover, No Static shows why success in todayÕs corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.

Customer Reviews:

Worth the money.......2001-02-23

If you want a book that will get your mind stirring, this is it.

Curious about a career in Radio?.......2000-12-15

This book should be course-required reading for those aspiring to a career in radio. As a student studying broadcast communications this book has been invaluable at framing the industry and providing insight into the nuances of the medium. Mr McCoy has been a pioneer in the industry and has consistently inspired creativity in others... this book continues that trend.

A must read for anyone in radio.......1999-10-21

As a person in the radio industry, "No static" gives one the straight goods. Quincy MCCoy has become my new mentor. "No static" certinally has opened my eyes to a industry that I thought I knew. If there is one book about the business we love to love, Q's book is a page tuner and a must read!!.

A must read for anyone in radio or future radio pros.......1999-10-14

I recently had the pleasure of reading 'No Static' by Quincy McCoy and I found it to be not only an informative read but an entertaining one as well. The true mark of any book is whether or not the author can transport the reader into his/her world, commanding their rapt attention from the opening page until the last and McCoys' 'Guide to Radio Programming' fits snuggly into this mold. The books takes the reader carefully and swiftly from Mr. McCoy's humble radio beginnings in Utica, New York to the present day. It is in the journey that we learn where Quincy gained his radio genuis. Well known programmers like Paul Drew, Jerry Clifton, and Bill Tanner are interviewed by McCoy and speak to him about the science of radio programming and creativity not only as a subject for an interview but as a dear and respected friend. Among the legendary radio personalities that Mr. McCoy reems an enormous amount of information and insight from are Dan Ingram, Chuck Leonard, and John Mason.

This book is an absolute MUST for any radio professional (or future professional) who wants to learn the basics of radio programming, and more importantly creativity; an art somehow lost through in this age of over consolidation.

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