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- Creativity, Innovation and Quality
- Successful Internal Auditing to Iso 9000
- Demystifying Iso 9000
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- ON GREAT SERVICE : A FRAMEWORK FOR ACTION
- Principles of Food Sanitation (Chapman & Hall Food Science Book.)
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- Taguchi Techniques for Quality Engineering
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- Business Process Benchmarking
- Practical Guide to Software Quality Management (Artech House Computer Library)
- Creating a Total Rewards Strategy: A Toolkit for Designing Business-Based Plans
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- Zero Quality Control: Source Inspection and the Poka-Yoke System
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- ISO 9001: 2000 in Brief
- Streetwise Project Management: How to Manage People, Processes, and Time to Achieve the Results You Need (Adams Streetwise Series)
- Goldratt's Theory of Constraints: A Systems Approach to Continuous Improvement
- ISO 9000: 2000 Auditing Using the Process Approach
- Deming Route to Quality and Productivity: Road Maps and Roadblocks
- IP Quality of Service (Cisco Networking Fundamentals)
- Continuous Improvement Tools: A Practical Guide to Acheive Quality Results (Volume 1)
- Quality Improvement Tools & Techniques
Average customer rating:
- Good for getting in an innovative and integrative mindset
- Interesting, thought provoking and you really can learn "creativity" from it
- interesting book but need to be better
- Great Ideas, Quick Read
- Compulsory reading for educators, scientists, business executives, and everyone else with pretentions to intellectual prowess...
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Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
Frans Johansson
Manufacturer: Harvard Business School Press
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- Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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ASIN: 1422102823 |
Book Description
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Customer Reviews:
Good for getting in an innovative and integrative mindset.......2007-06-04
This book was really easy to get through and I came away thinking more about how to keep my mind open to ideas from lots of different disciplines. It provides good examples of cross-discipline collaboration and why you should care. The book provides a few little tricks to get you thinking in a different way, but I found the subject matter itself to be more inspiring than directly applicable.
Interesting, thought provoking and you really can learn "creativity" from it .......2007-03-13
Copied from pg 2, "The idea behind this book is simple: When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas." Somehow you may vaguely have a similar concept as the author's in mind. What he did much more than the rest is that he had studied and consolidated on it, given it a an exotic name "The Medici Effect", and furnished it with plenty of vivid, interesting and memorable examples for others, presumably less bright people like me, to read and follow. In short, quite outstanding in the sea of books on creativity and innovation. Really helpful! Highly recommended!
Ultimately society decides whether an idea is both new and valuable...It is impossible to determine if a person's products are innovative if they have never been seen, used, or evaulated. pg 15
In essence, these people (Marcus Samuelsson, Charles Darwin) succeeded at breaking down their associative barriers because they did one or more of the following things: exposed themselves to a range of cultures; learned differently; reversed their assumptions;, took on multiple perspectives. pg 45
The most successful innovators produce and realize an incredible number of ideas....Pablo Picasso produced 20,000 pieces of art; Einstein wrote more than 240 papers; Bach wrote a cantata every week; Thomas Edison filed a record 1,039 patents. This holds true today. Prince is said to have over 1,000 songs stored in his secret vault, and Richard Branson has started 250 companies. pg 91
Research has shown, in fact, that the vast majority of successful new business ventures abandoned their original business strategies when they began implementing their initial plans and learned what would and would not work in the market. The dominant difference between successful and failed ones, generally, is not their original strategy. Guessing the right strategy at the outset is not nearly as important to success as conserving enough resources (or having relationships with trusted backers or investors) so that new business initiatives get a second or third stab at getting it right. Those that run out of resources or credibility before they can iterate towards a new strategy are the ones that will fail. - Clayton Christensen pg 130
Risk homoeostatis: people will compensate for taking higher risks in one area of life by taking lower risks in another. - Gerald Wilde pg 167
The most effective way to combat fear is to acknowledge it...For starters, you have to come to terms with what is at stake and admit that you might lose it. Often this means that you must be comfortable enough to know that if everything is lost, you can still move on. pg 180
interesting book but need to be better.......2007-03-04
1. the author have something to say, and he say it in a easy way that friendly to understand. it's good. But the author seems too hush to run into the conclusion, it seems if he spend more time in detail study, this book will be much better;
2. For the same topic, I suggest "A Technique for Producing Ideas" which is short but powerful; and it from a master's hand, if you compare that book with "Medici Effect", you will find how good it is, ;-);
Great Ideas, Quick Read.......2007-01-17
Found the book insightful and interesting to read. Unlike many books, it avoids general ideas and platitudes... it includes fresh perspectives that are supported by real-life stories and concrete suggestions.
Compulsory reading for educators, scientists, business executives, and everyone else with pretentions to intellectual prowess..........2006-12-18
This is not an academic book. Nonetheless, all should read it, if for no other reason then simply in order to learn why having a broad-based knowledge and curiosity are essential attributes of a person living in the post-modern world.
The pattern of the book is not terribly innovative: good ideas followed by the expected examples of how sterling men and women implemented these concepts in practice and attained an even more sterling level of success. Altogether, very much in style of all other books aimed at predominantly business-oriented readers who, for whatever reason, need the examples set by (successful) luminaries in order to be converted to the creed. A more demanding reader may, upon seeing the same "follow the banality" pattern, reject the little volume as another horrid, trivial, and profoundly intellectually boring "thing." Do NOT do that: it would be a major mistake, and you would miss on a number of really important thoughts.
The book has a powerful message to all members of the academe, corporate executives, human resources operators and gurus. And practically, everyone else, including high school and university students. It should also be one of the most recommended self-help books for all university leaders guilty of having produced more than three generations of super-specialized graduates with very sketchy ideas about the world outside their own field of work. Reading one of the book's chapters every morning before going to work (best over morning coffee, and instead of the sports or cooking page) should be the compulsory task for all human resources executives that may clear their persistent misconception of a "well-defined" (1.e., narrowly specialized) professional path as a clear sign of intellectual prowess and the concomitant ability to create and lead.
For the first time in many, many years an author embarked upon the quest of promoting the concept of a generalist as the pillar of creativity, arguing that broad education and intellectual curiosity, combined with open mind and acceptance of diversity, not as a politically correct and entirely meaningless term, but as the essential constituent of life, are the critical prerogatives for breakthrough innovation. Johansson took upon himself the task of demonstrating the almost desperate need for the return to what universities have largely abandoned: development of minds equipped with broad multi-disciplinary knowledge, and capable of multi-spectral intellectual curiosity and insight instead of the vigorous mass production of bachelor, master, and doctor experts in extraordinarily narrow (to the point of ridicule) sub-fragments of their disciplines of choice.
Indeed, this is not an "academic" book, and maybe it is extraordinarily good that it is so: free from our often irritating academic stuffiness, the book speaks to any reader, independently of his/her level of formal education. It also quite poignantly exposes the deficiencies of today's academic training that often fails to endow graduates with the gift of non-dogmatic and broadely educated mind.
The "Medici Effect" should be read widely, and the underlying notions should be accepted and promoted with persistence. It is a book to which all should return when satisfaction with the currently accepted credo, and the often trivial progress that such dogma typically imposees, become the most attractive attributes of their professional lives.
Average customer rating:
- A great framework if not a great book....
- Interesting approach, but underestimates the customers
- Creative Creativity
- DRY...
- It turns out that creativity is a science after all...
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Creativity in Product Innovation
Jacob Goldenberg , and David Mazursky
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Paperback
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- The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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- Managing Creativity and Innovation (Harvard Business Essentials)
- The Design of Things to Come: How Ordinary People Create Extraordinary Products
ASIN: 0521002494 |
Book Description
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.
Customer Reviews:
A great framework if not a great book...........2007-05-25
I use Goldenberg and Mazursky's "creativity templates" in teaching my MBA classes good habits for coming up with new product ideas. They like the idea of templates - a few concrete and specific ways of coming up with new product ideas by thinking about the product attributes in a novel way. For example, "replacement" - the replacement template removes one attribute of a product but has the same function served by something other feature. I illustrate this concept with a high chair with no legs - it sits directly on an adult-sized dining chair, which provides a different way to keep the baby off the ground, so to speak.
Although the ideas behind the book are excellent, the authors' writing style is wordy and complex, not at all easy to follow. It's a shame, because business students could really benefit from the template idea. I roll my eyes at the thought of actually asking students to buy it, but I think the ideas the authors have are otherwise worth the price of the book.
Interesting approach, but underestimates the customers.......2006-11-12
In a situation where a company is looking for alternatives to a new product or service, is the consumer a rich source of creative alternatives?
According to the authors, the answer is NO. They maintain that ideas can be generated in two ways: based on creative thinking or based on market information (or the consumers). They believe that the consumers may provide information concerning the improvement of existing products but they cannot help in creating truly original products, since consumers may be a reliable source of information for present needs, but they are not able to predict future needs.
In the book you will find the Creativity Templates approach, in which they trace the common characteristics behind known creative ideas or products and based on them create new products or ideas. According to this approach: "Over time, market needs and desires are 'mapped' or 'encoded' into a product, the configuration of which becomes a physical representation of past selection of the market or an 'echo' of past customers' preferences. (p.23)
Therefore, the Templates approach places the product itself as a tool to predict the market trends and the characteristics a new product should have to answer future needs of customers. While the approach applies familiar characteristics to new products, it also has a surprise element, since the characteristics are new concerning the specific product; this produces an effect of "unrecognized familiarity".
Concluding, the book is a good reading and has very good ideas, or directions, in order to create original and interesting products, but I would not focus too much on it. I still believe that consumers are the most expert innovators.
Creative Creativity.......2002-12-25
This book was wonderful....I really didn't expect much given one reviewer who said the book was "dry" but the book greatly exceeded my expectations and offered me a revolutionary way to think and to run my life. I found the book to be OVERFLOWING with insites which not only make sense but can be easily applied in business. In fact, I have already applied them! So in sum the book has already had an impact on my life.... READ IT AND USE IT.
DRY..........2002-07-12
A little creativity by the authors would have been helpful in trying to plow through the pages. This book is just bland! After the first two chapters I simply skimmed the rest of the book. Any meaningful information was lost in a poor execution. Save your money and buy something else.
It turns out that creativity is a science after all..........2002-06-28
Don't let the slightly academic style of the book put you off; it is nothing short of a revolution in creative thinking.
If you're ever so slightly fed up of brainstorming, pushing the envelope, thinking outside the box and sitting on beanbags waiting for creative inspiration, then this is the book for you.
It turns out that creative solutions are not just the inspired, almost mystical outpourings of a few talented creatives but universal patterns that can be accurately reproduced once you know the recipe.
Amazing as it sounds, Goldenberg and Mazursky have discovered the science underneath the art of creative thinking. This is a science not based on the psychology of creative genius but on discovering the 'DNA' of existing creative solutions and turning it into a simple recipe card of repeatable steps to producing a specific type of creative solution.
It seems, there are a number of surprises in this new science of creativity. Contrary to popular perception; truly creative solutions are to be found 'inside the box' of the problem; listening to the 'voice of the product' not the 'voice of the consumer' leads to the most successful new products and mental constraints not untrammelled freedom is the best route to creative solutions.
Not only is this book a major contribution to those involved with innovation but by discovering the science within creativity, the authors open up the exciting possibility of being able to teach creative thinking to researchers, business people and children alike.
Maybe one day, it will become a rudimentary part of the national curriculum?
Average customer rating:
- Superb
- At last! Creatvity is approachable to "left brainers"
- You will read this book many times
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Creativity, Innovation and Quality
Paul E. Plsek
Manufacturer: Irwin Professional Publishing
ProductGroup: Book
Binding: Hardcover
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ASIN: 0873894049 |
Book Description
As it becomes increasingly easy to copy technology, companies are faced with finding new methods or "tools" that can increase the human side of creativity and innovation. Brainstorming and story boarding are probably the most popular creative thinking techniques in the workplace, however, they are actually the weakest methods available. While the most well-known techniques are helpful in setting an environment that supports creative thinking, they do not explicitly guide thoughts in creative directions. Creativity, Innovation and Quality presents the latest thinking on creativity and innovation, and shows how creative thinking can be used to advance the practice of quality management. Covering both the theory and applications of creative thinking in quality management, Creativity, Innovation and Quality enables the reader to: Understand how recent advances in cognitive science can unlock the creative potential in everyone; Recognize the underlying theory behind various tools of creative thinking; Use creative thinking techniques to stimulate innovation in the practices of quality management.
Customer Reviews:
Superb.......1999-12-04
I'm the author of Thinkertoys (A Handbook of Business Creativity) and Cracking Creativity (The Secrets of Creative Genius). I, generally read, every book about creative thinking on the market. This book is superb and is one of the most comprehensive on the market. I highly recommend it.
At last! Creatvity is approachable to "left brainers".......1999-06-02
Many books on the subject of creativity are loaded with exercises that may feel silly to most folks. Rather than have readers stand on their heads or play odd word games, Plsek's approach to creativity is logical and scientifically founded. In addition to being a great approach to the theory and practice of generating creative ideas, the book also opens the door to learnings from cognitive sciences. Smart, illuminating and highly readable.
You will read this book many times.......1997-12-08
The book practically wholly covers subjects mentioned in the title such as they were developed in the Western countries, has good bibliography and well-written. Author use psychological-based approach that allows him to mix successfully different methods of creativity. Unfortunately, he is not very critical to the results (as well as many others in this field), so a reader could still doubt about effectiveness of proposed methods. Nevertheless it is a good book, I'd strongly recommend to read. Semyon D. Savransky, Ph. D.
Average customer rating:
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Quantum Quality: Quality Improvement Through Innovation, Learning & Creativity
William C. Miller
Manufacturer: Amacom Books
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Binding: Paperback
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ASIN: 0814478514 |
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