Books

  1. Guia Para El Desarrollo de Productos - Un Enfoque Global

    Guia Para El Desarrollo de Productos - Un Enfoque Global


  2. E-Commerce Fulfillment Strategies [DOWNLOAD: PDF]

    E-Commerce Fulfillment Strategies [DOWNLOAD: PDF]


  3. Manufacturing Resource Planning: MRP II: Unlocking America's Productivity Potential Revised Edition

    Manufacturing Resource Planning: MRP II: Unlocking America's Productivity Potential Revised Edition


  4. The Power to Predict : How Real Time Businesses Anticipate Customer Needs, Create Opportunities, and Beat the Competition

    The Power to Predict : How Real Time Businesses Anticipate Customer Needs, Create Opportunities, and Beat the Competition


  5. The Blackwell Encyclopedic Dictionary of Operations Management (Blackwell Encyclopedia of Management)

    The Blackwell Encyclopedic Dictionary of Operations Management (Blackwell Encyclopedia of Management)


  6. Production Management Systems: An Integrated Perspective (2nd Edition)

    Production Management Systems: An Integrated Perspective (2nd Edition)


  7. Instalaciones de Manufacturas - 2 Edicion

    Instalaciones de Manufacturas - 2 Edicion


  8. Tourism and Cultural Conflicts

    Tourism and Cultural Conflicts


  9. OMIS - Operations Management Information Systems

    OMIS - Operations Management Information Systems


  10. Competitiveness, Convergence, and International Specialization

    Competitiveness, Convergence, and International Specialization


  11. White Farms, Black Labor: The State and Agrarian Change in Southern Africa, 1910-50 (Social History of Africa.)

    White Farms, Black Labor: The State and Agrarian Change in Southern Africa, 1910-50 (Social History of Africa.)


  12. The Quality Audit for Iso 9001: 2000: A Practical Guide

    The Quality Audit for Iso 9001: 2000: A Practical Guide


  13. Advances in Production Management Systems: Perspectives and Future Challenges : Selected, Revised Proceedings of the Ifip Tc5/Wg5.7 International Conf ... tional Federation for Information Processing)

    Advances in Production Management Systems: Perspectives and Future Challenges : Selected, Revised Proceedings of the Ifip Tc5/Wg5.7 International Conf ... tional Federation for Information Processing)


  14. Building Customer-Based Project Organizations

    Building Customer-Based Project Organizations


  15. Advanced Planning and Scheduling Solutions in Process Industry (Gor-Publications)

    Advanced Planning and Scheduling Solutions in Process Industry (Gor-Publications)


  16. Inter-Corporate Business Engineering: Streamlining the Business Cycle from End to End

    Inter-Corporate Business Engineering: Streamlining the Business Cycle from End to End


  17. Product Variety Management: Research Advances (International Series in Operations Research & Management Science, 10)

    Product Variety Management: Research Advances (International Series in Operations Research & Management Science, 10)


  18. Herding Chickens: Innovative Techniques for Project Managers

    Herding Chickens: Innovative Techniques for Project Managers


  19. Value-Focused Supply Management: Getting the Most Out of the Supply Function

    Value-Focused Supply Management: Getting the Most Out of the Supply Function


  20. Six Sigma : SPC and TQM in Manufacturing and Services

    Six Sigma : SPC and TQM in Manufacturing and Services


  21. Essentials of Operations Management

    Essentials of Operations Management


  22. Fast Forms for Managing Software Projects

    Fast Forms for Managing Software Projects


  23. Managing Services Marketing: Text and Readings

    Managing Services Marketing: Text and Readings


  24. Simulation Games and Learning in Production Management (Ifip International Federation for Information Processing)

    Simulation Games and Learning in Production Management (Ifip International Federation for Information Processing)


  25. Essentials of Software Project Management

    Essentials of Software Project Management


Guia Para El Desarrollo de Productos: Un Enfoque Global
Average customer rating: 3 out of 5 stars
  • Good for a basic course of marketing
Guia Para El Desarrollo de Productos: Un Enfoque Global
Alejandro E. Lerma Kirchner
Manufacturer: Ecafsa
ProductGroup: Book
Binding: Paperback

Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
Producción y OperacionesProducción y Operaciones | Gestión & Liderazgo | Negocios e inversiones | Libros en español | Formats | Books
Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
Producción, Operación y AdministraciónProducción, Operación y Administración | Industrial, Manufactura y Sistemas Operativos | Ingeniería | Profesional y Técnico | Libros en español | Formats | Books
ASIN: 9706861661

Customer Reviews:

3 out of 5 stars Good for a basic course of marketing.......2007-02-07

This book is really helpful for students who are in their basic course of marketing. It has lots of graphics that make it easier to read and understand.

I'll ad some pictures to make it more atractive. And some color too. It's so black and white.

Besides I think the author needs to focus. He jumps from one idea to a different one. That is very common in all of his books.

Books:

  1. Production and Operations Management
  2. Managing Quality
  3. Electro 98: Professional Program Proceedings June 9-11, 1998 Bayside Exposition Center, Boston, Ma USA
  4. Product Planning and Management: Designing and Delivering Value (Mcgraw Hill Series in Marketing)
  5. Guia Para El Desarrollo de Productos - Un Enfoque Global
  6. Made in America: Regaining the Productive Edge
  7. Measuring Capital - Oecd Manual: Measurement of Capital Stocks, Consumption of Fixed Capital and Capital Services (Statistics (Organisation for Economic Co-Operation and Development).)
  8. Current Construction Costs: 1998 (35th ed)
  9. El Secreto de La Calidad Japonesa
  10. Gestion de La Calidad Total - Guias de Gestion

Books