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Don't hire a celeb endorser till you've read Pringle's book
Pringle Does It Again
The best book on this subject there is.
A useful guide
Packed With Knowledge!

Celebrity Sells
Hamish Pringle
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0470868503

Book Description

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.

Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsburys fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walkers Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley.

Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:

How to choose the right celebrity for your brand
How to build your brand using a celebrity
How to manage relationships with celebrities
How to protect celebrity and brand reputation

Download Description

"Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide.

Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker's Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley.

Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including:

How to choose the right celebrity for your brand
How to build your brand using a celebrity
How to manage relationships with celebrities
How to protect celebrity and brand reputation

Customer Reviews:

Don't hire a celeb endorser till you've read Pringle's book.......2006-10-31

Hamish Pringle has done a great job. 'Celebrity Sells' is a good read. It's also an invaluable guide to what to do, and what to avoid. He has had the good sense to tap into the first hand knowledge of some authoritative experts. These interviews give real insights into what made Dudley Moore and Prunella Scales (Tesco), Maureen Lipman (BT), Rowan Atkinson (Barclaycard), and the One2One campaigns the huge successes they were. I also found his pitfalls section very illuminating (noting how overexposure can be a particular problem). Pringle draws interesting conclusions from the increasing incidence of celebrities among IPA Effectiveness Award winners. I guess that old adfolk like me have always known that the first target market for any campaign is always the client, and nearly 20 years experience running pitches has proved it beyond doubt. It's intriguing to get the inside track on the special relationship clients (both as companies and people) have with the celebs their agencies have hired. But Pringle gives us ten priceless rules for how the agency can best manage those relationships. The examples given are what makes this book particularly rewarding. Some must have been no-brainers. But who could ever have predicted George Foreman would sell as many grills as Dyson has made vacuum cleaners?

Pringle Does It Again.......2006-10-23

I confess to having a vested interest in Hamish Pringle's writing--I was his co author on the highly successful Brand Spirit: How Cause Related Marketing Builds Brands. He followed that up with a collaboration with someone in consultancy--Brand Manners and now Celebrity Sells. His genial and affable style, accessible to media and communications experts and lay people alike, is built on a firm foundation of careful analysis and case studies. He also captures the zeitgeist--explaining what it is about the 'celebrification' of culture in the early 21st century that strikes a chord with consumers. I can't wait for his next book!

The best book on this subject there is........2006-10-21

Using celebrities to sell a brand can be immensely powerful, if you get things right - and little short of disastrous, if you get things wrong. Celebrity Sells shows you how to avoid the pitfalls, and sail into the sunny uplands of sales success in clear, readable and pithy prose. No other book, or article, on the subject that I have ever read is remotely comparable in terms of comprehensiveness, authority and know-how.

A useful guide.......2006-10-16

This book is a really accessible guide to how use celebrities in advertising. It tells you what works and what doesn't, and how to get the best out of celebrity advertising. Backed up by good solid research, with lots of case studies too. A handy guide to an increasingly important area of marketing.

Packed With Knowledge!.......2004-08-31

Hamish Pringle has written a thoughtful, crisply-paced book exploring the power of celebrity and how that power can be harnessed in marketing. The book focuses on the U.K. - thus, many of its case studies and celebrities will be unknown to those who haven't spent time in England - but its core message transcends national borders. Even those who have often had to deal with celebrities will still learn ample lessons, while those who have never dipped their toes in the celebrity marketing pool will find this essential reading. It is a textbook for avoiding many pitfalls of star marketing. We recommend this useful, insightful book to marketers and executives who are considering their first foray into the celebrity arena or re-thinking their use of celebrity marketing.

How To Sell Celebrity Autographs Online With Absolutely No Inventory

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How To Sell Celebrity Autographs Online With Absolutely No Inventory
Jassen Bowman and James Orr
Manufacturer: LearnToBeRich.com, Inc
ProductGroup: Book
Binding: Audio CD
ASIN: B000O37OIY

Your Internet Business - Sell Celebrity Autographs In Your Spare Time

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Your Internet Business - Sell Celebrity Autographs In Your Spare Time
James Orr
Manufacturer: LearnToBeRich.com, Inc
ProductGroup: Book
Binding: Audio CD

Hispanos ayudan a vender.(celebridades hispanas en la publicidad; Estados Unidos)(TT: Hispanics help to sell.)(TA: Hispanic celebrities in advertising; United States): An article from: Semana

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Hispanos ayudan a vender.(celebridades hispanas en la publicidad; Estados Unidos)(TT: Hispanics help to sell.)(TA: Hispanic celebrities in advertising; United States): An article from: Semana
Gustavo Lafarge
Manufacturer: Spanish Publications, Inc.
ProductGroup: Book
Binding: Digital

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Book Description

This digital document is an article from Semana, published by Spanish Publications, Inc. on August 26, 1999. The length of the article is 702 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Hispanos ayudan a vender.(celebridades hispanas en la publicidad; Estados Unidos)(TT: Hispanics help to sell.)(TA: Hispanic celebrities in advertising; United States)
Author: Gustavo Lafarge
Publication: Semana (Magazine/Journal)
Date: August 26, 1999
Publisher: Spanish Publications, Inc.
Volume: 6 Issue: 339 Page: 14

Distributed by Thomson Gale

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Not for the stars

Celebrity Sell (Prion Postcard Book)
Archive.Ad
Manufacturer: Prion
ProductGroup: Book
Binding: Paperback

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ASIN: 1853754447

Book Description

Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn’t come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn’t decide what to smoke, drink, eat, or wear, there was no need to worry—the stars were there to help. Among those starring: Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.

Customer Reviews:

Not for the stars.......2005-10-08

As its sister copy "Just what the doctor ordered" the selection is poor and not relevant, considering all the extraordinary ads of the 40' and the 50'.

Your Internet Business - Sell Celebrity Autographed Items In Your Spare Time

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Your Internet Business - Sell Celebrity Autographed Items In Your Spare Time
James Orr
Manufacturer: LearnToBeRich.com, Inc
ProductGroup: Book
Binding: Audio CD

How To Sell Celebrity Autographed Items Online With Absolutely No Inventory

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How To Sell Celebrity Autographed Items Online With Absolutely No Inventory
Jassen Bowman
Manufacturer: Web Launch, Inc.
ProductGroup: Book
Binding: Audio CD
ASIN: B000O325YC

Marketing To Sell Celebrity Autographed Items Online

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Marketing To Sell Celebrity Autographed Items Online
Jassen Bowman
Manufacturer: Web Launch, Inc.
ProductGroup: Book
Binding: Audio CD
ASIN: B000NYEIJC

Marketing To Sell Celebrity Autographs Online

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Marketing To Sell Celebrity Autographs Online
Jassen Bowman
Manufacturer: Web Launch, Inc.
ProductGroup: Book
Binding: Audio CD
ASIN: B000NYJ3EW

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Marketing To Sell Celebrity Autographs Online
James Orr
Manufacturer: LTBR
ProductGroup: Book
Binding: Audio CD
ASIN: B000OOG2L8

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