Average customer rating: 
|
Environmentalism and the New Logic of Business
R. Edward Freeman , Jessica Pierce , and Richard Dodd Manufacturer: Oxford University Press, USA ProductGroup: Book Binding: Hardcover  Sustainable Development
| Economics
| Business & Investing
| Subjects
| Books
Natural Resources
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Education
| Reference
| Business & Investing
| Subjects
| Books
Ethics
| Business Life
| Business & Investing
| Subjects
| Books
Conservation
| Environment
| Outdoors & Nature
| Subjects
| Books
Look Inside Outdoors & Nature Books
| Trip
| Specialty Stores
| Books
Similar Items:
ASIN: 0195080939 |
Book Description
The Exxon Valdez incident in 1989 sparked a firestorm of public debate over the role of business in ensuring a safe, healthy environment for ourselves and our children. Today, consumers, employees, shareholders, politicians, and interest groups all demand more environmental awareness from business. To help executives meet the challenge of being profitable, doing the right thing, and helping save the Earth, Environmentalism and the New Logic of Business outlines a program for change that firms can use to maximize their profits and minimize their impact on the environment. Drawing on examples from corporations large (DuPont, McDonald's) and small (Johnsonville Sausage), the authors demonstrate how companies around the world are putting values and a concern for the environment to work to motivate employees, improve service levels, and respond to the constant pressure for innovation, competitive advantage, and care for the bottom line. A highlight of the book is the author's discussion of "the four shades of green" which can be used to gauge of firm's environmental policy and highlight where it might be improved. "Light green" or legal green logic relies on the public policy process to drive its strategy; "market green" logic focuses on customers' demand for better, cheaper, faster; "stakeholder green," similar to the logic of quality processes, includes suppliers, employees, communities, and shareholders; and "dark green" commits a company to being a leader in making environmental principles a fundamental basis of doing business. Challenging the conventional wisdom that green thinking leads to red ink, the authors show how executives can add environmental awareness to the strategic mix and still compete successfully.Customer Reviews:
a good wager.......2001-01-01
Thought Provoking Approach to Environmental Issues.......2000-05-12
In this timely book, the authors build on the philosophical foundation of Pascal's Wager to advance what I will call Freeman's Wager:
"assume that it is reasonable to bet that there is in fact an environmental crisis. The consequences of being wrong are too great to bet otherwise."
The consequences of this wager for our children and future generations inform and lend urgency to the arguments advanced in this work.
Recognizing the ambiguity of "truth" in relation to the health of the environment and the contentious nature of public discourse on this topic, the authors advance four new environmental strategies for businesses: (1) light green, (2) market green, (3) stakeholder green, (4) dark green. Each of these strategies has its own logic and they do not represent a continuum requiring inevitable motion along a predetermined path.
Rather, these strategies represent options and the book advances a number of convincing arguments that a corporate value system that incorporates environmental considerations can actually lead to a competitive advantage.
This was an enjoyable and thought provoking tome and left me convinced that adopting a shade of green would be a competitive advantage to a company with a clear understanding of "what it stands for" and which embodies "values based capitalism." Such companies can maximize profits AND care for the environment. For these firms, environmentalism is an investment, not an expense.
I would ask the authors to further explore the implications of their thesis for average companies. They did not fully explicate the applicability of their argument to such firms.
I highly recommend this book to anyone who has ever questioned how to live well today while preserving a good world for our children.
Average customer rating: 
|
ENVIRONMENTALISM AND THE NEW LOGIC OF BUSINESS
R. Edward , Jessica Pierce, and Richard Dodd Freeman Manufacturer: Oxford University Press ProductGroup: Book Binding: Hardcover ASIN: B000HZTVVM |
|
Average customer rating:
|
Environmentalism and the New Logic of Business
R. Edward; Pierce, Jessica; Dodd, Richard Freeman Manufacturer: Oxford University Press, USA ProductGroup: Book Binding: Paperback ASIN: B000OKNUT4 |
Books: