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Dun And Bradstreet Guide Doing Business Around World Revised

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Dun And Bradstreet Guide Doing Business Around World Revised
Terri Morrison , Wayne A. Conaway , and Joseph J. Douress
Manufacturer: Prentice Hall Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0735201080

Book Description

Hailed as an indispensable resource (Booklist), this guide to business success on foreign ground features the latest facts and figures, including the changes in trade status with China and Vietnam

Free trade is thriving worldwide--which means good business for American businesses. But when Americans recoil at kisses on the cheek from a Brazilian or invite an Egyptian to lunch during the month of Ramadan, they face an undeniable fact: successful trade abroad demands a firm grasp of not only economic, but political and social forces. Thoroughly revised and updated, this guide gives global deal-makers the insights to avoid cultural gaffes and forge strong alliances.

Here are candid snapshots of the USA's top trading partners, including an all-new chapter on Vietnam. Whether their target country is China (including Hong Kong), Germany, or Mexico, readers will get the lowdown on business prospects, including population growth, age breakdown, per capita income, marketing regulations, and overall risk rating. They'll also learn crucial cultural factors, including negotiating style, sanctioned topics of conversation, perceptions of time and punctuality, holidays, and standard work hours. And from business travelers who've been there, they'll get telling notes on dressing and behaving for success, plus notorious faux paus.

Customer Reviews:

A very in depth look at Cross Cultural Marketing.......2002-11-01

I have found this book to be very helpful in my research of Cross-Cultural Marketing. It is laid out in a logical order, and as it progresses it looks at every aspect in fine detail. The book is filled with both general knowledge and covers a variety of basic business aspects as well as giving many examples of good and bad marketing. I found many of the examples very amusing, and would leave a normal person wondering why would a large business employ such bad strategy as not to take local culture into account. This book gives ideas on different countries; western europe, eastern europe, Japan, India, and many different Asian countries. It is less developed for African marketing, while it does have some examples, it is also a less developed economy than the others.
Regardless if you are a student or a business person I think this book would be a great resource when studing marketing abroad. It has so many examples of the blunders and the sucesses.

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Handbook of Cross-Cultural Marketing.
Paul A. Herbig
ProductGroup: Book
Binding: Paperback
ASIN: B000IC7JOU

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