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- Grumpy's Guide to Global Marketing for Books
- Latin American Marketing Information Sourcebook
- Emerging Issues in International Business Research (New Horizons in International Business.)
- Developing Strategies for International Business : The Wrap Process
- The Tongue and the Tiger: Overcoming Language Barriers in International Trade
- Marketing*Wise: An Unconventional Approach to Strategic Marketing in Asia
- International Marketing Data & Statistics 2002 (International Marketing Data and Statistics, 26th ed)
- Guide to Worldwide Postal-Code and Address Formats
- Shrinking the Globe into Your Company's Hands: The Step-By-Step International Trade Guide for Small Businesses
- China In Motion: 17 Secrets To Slashing The Time To Production,
- Export Marketing for a Small Handicraft Business
- Global Account Management
- Theoretical Foundations in Marketing Ethics
- 2002 International Trade Statistics Yearbook/Annuaire Statistique Du Commerce International (International Trade Statistics Yearbook/Annuaire Statistique Du Commerce International)
- Certain Paper Clips From The People’s Republic Of China: An International Trade Investigation
- International Marketing Forecasts, 2003 (International Marketing Forecasts)
- Global Trade, Labour and Human Rights
- International Marketing and Purchasing
- International Marketing Forecasts, 2004 (International Marketing Forecasts)
- Swiss Securities Regulation: An Introduction to the Regulation of the Swiss Financial Market
- New Zealand Case Studies in Strategic Marketing
- European Marketing Data and Statistics 2002 (European Marketing Data and Statistics, 37th ed)
- World Marketing Data and Statistics 2001
- Hcb International Drum and Ibc Guide 2003
- Markets in Mexico: Location and Logistics
Average customer rating:
- For any book, CD, video or DVD marketing plan
- Another Fishing Expedition...
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Grumpy's Guide to Global Marketing for Books
Carolyn Mordecai
Manufacturer: Nittany Publishers, LLC
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Global
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Publishing & Books
| Reference
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
ASIN: 0961382333 |
Book Description
Grumpy's Guide features global marketing techniques, motivational instruction, and awesome international contacts for publishers, authors, and publicists who want to sell more books. You can:
1. Write successful PR for the global media!
2. Launch a massive campaign for world journalists!
3. Receive hype in magazines, E-zines, and newsletters!
4. Target broadcasting networks with worldwide audiences!
5. Market to libraries everywhere!
6. Find hot tips for selling E-books and print-on-demand books!
7. Discover information on making foreign rights deals!
8. Locate international trade shows!
9. Use the appendix to network internationally with publishers' and writers' associations, multimedia associations, vendors, bookstores, catalogs, distributors, and wholesalers!
Recommended by Dan Poynter, author of the Self Publishing Manual.
Customer Reviews:
For any book, CD, video or DVD marketing plan.......2001-07-04
In Grumpy's Guide To Global Marketing For Books, award winning author Carolyn Mordecai reveals herself to also be a rather gifted marketeer and book promoter. Here is a compendium of insights and advice that can profitably and confidently be incorporated into any book, CD, video or DVD marketing plan with respect to writing a effective publicity release for the global media; conduct a promotional campaign designed specifically for world journalists; create and utilize hype in magazines, e-zines, and newsletters; target international broadcasting networks; making foreign rights deals; locating international trade shows; networking international with members and personnel of publishers' and writers' associations, multimedia associations, vendors, bookstores, catalogs, distributors, and wholesalers. Every aspect of marketing internationally is covered with "user friendly" detail that will enhance any author, publicist's or small press publisher's promotion and marketing efforts. If you only have time to read one book promotion and marketing title this year, make it Carolyn Mordecai's Grumpy's Guide To Global Marketing For Books!
Another Fishing Expedition..........2001-06-05
I should have known better when I saw this title advertised with a positive review in Dan Poynter's ezine. It's not a bad initial reference manual, but any author who's the least bit net savvy will find this rather pedestrian. There were only a few websites that I haven't seen, and there was a good reason for that! This book should be titled, "Grumpy's Personal Collection of Bookmarks." It's over priced, extremely plain in layout, and downright childish with illustrations. Somehow, Poynter offers premium ad space to this author..!
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- Current Issues in Open Economy Macroeconomics: Paradoxes, Policies, and Problems
- Solving IRS Problems
- PricewaterhouseCoopers Guide to the New Tax Rules : Includes the Latest 2004 Income Tax Numbers! (Pricewaterhousecoopers Guide to the New Tax Rules)
- J.K. Lasser's Your Income Tax 2002: Valueline
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