Books

  1. Applying Sun Tzu's Art of War in Marketing (Sun Tzu's Business Management Series)

    Applying Sun Tzu's Art of War in Marketing (Sun Tzu's Business Management Series)


  2. Globalizing Europe: Deepening Integration, Alliance Capitalism, and Structural Statecraft (New Horizons in International Business)

    Globalizing Europe: Deepening Integration, Alliance Capitalism, and Structural Statecraft (New Horizons in International Business)


  3. European Marketing Information Sourcebook

    European Marketing Information Sourcebook


  4. Guide to Worldwide Postal Codes and Address Formats

    Guide to Worldwide Postal Codes and Address Formats


  5. International Marketing Strategy: Environmental Assessment and Entry Strategies (Dryden Press Series in Marketing)

    International Marketing Strategy: Environmental Assessment and Entry Strategies (Dryden Press Series in Marketing)


  6. Equatorial Guinea Business Intelligence Report

    Equatorial Guinea Business Intelligence Report


  7. The UP Saga (NIAS Monagraph, 94)

    The UP Saga (NIAS Monagraph, 94)


  8. International Marketing: Planning and Practice [FACSIMILE]

    International Marketing: Planning and Practice [FACSIMILE]


  9. Global Marketing: Concepts, Strategies, Practice (Si-International Marketing)

    Global Marketing: Concepts, Strategies, Practice (Si-International Marketing)


  10. Doing Business Electronically: A Global Perspective of Electronic Commerce (Computer Supported Cooperative Work)

    Doing Business Electronically: A Global Perspective of Electronic Commerce (Computer Supported Cooperative Work)


  11. International Marketing: A Global Perspective

    International Marketing: A Global Perspective


  12. Drivers of Global Marketing Success : Lessons from Emerging Markets

    Drivers of Global Marketing Success : Lessons from Emerging Markets


  13. Intellectual Property Protection: Effects on Market Structure, Trade & Foreign Direct Investment

    Intellectual Property Protection: Effects on Market Structure, Trade & Foreign Direct Investment


  14. Global and Multinational Advertising

    Global and Multinational Advertising


  15. The Handbook of International Direct Marketing

    The Handbook of International Direct Marketing


  16. Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe

    Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe


  17. Trade Liberalization, Competition and the Wto

    Trade Liberalization, Competition and the Wto


  18. International Marketing (Business Review Series)

    International Marketing (Business Review Series)


  19. Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives

    Newer Insights into Marketing: Cross-Cultural and Cross-National Perspectives


  20. Marketing Internacional/international Marketing

    Marketing Internacional/international Marketing


  21. Marketing Beef in Japan

    Marketing Beef in Japan


  22. International Marketing Data and Statistics, 2001 (International Marketing Data and Statistics, 2001)

    International Marketing Data and Statistics, 2001 (International Marketing Data and Statistics, 2001)


  23. Economic Thought and the Making of European Monetary Union: Selected Essays of Ivo Maes

    Economic Thought and the Making of European Monetary Union: Selected Essays of Ivo Maes


  24. New Directions in International Advertising Research

    New Directions in International Advertising Research


  25. Global Market Share Planner: Americas

    Global Market Share Planner: Americas


Applying Sun Tzu's Art of War in Selling (Sun Tzu's Business Management Series)
Average customer rating: Not rated
    Applying Sun Tzu's Art of War in Selling (Sun Tzu's Business Management Series)
    Khoo Kheng-Hor
    Manufacturer: Pelanduk Pubns Sdn Bhd
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    ASIN: 9679788091

    Book Description

    Recognized as the oldest military treatise of all time, Sun Tzu's Art of War has been studied by world leaders, military strategists and business executives all over the world. It is chockfull of practical tips on how ancient generals could win battles in defense of their territories or capture those of others. By drawing inspiration from Sun Tzu's tested strategies and applying them to various aspects of business and management, Khoo Kheng-Hor has managed to translate what is a complicated treatise into readable prose. With this series of books, you will find surviving and thriving in the cut-and-thrust of today's competitive and often combative workplace so much easier.
    Applying Sun Tzu's Art of War in Marketing (Sun Tzu's Business Management Series)
    Average customer rating: Not rated
      Applying Sun Tzu's Art of War in Marketing (Sun Tzu's Business Management Series)
      Khoo Kheng-Hor
      Manufacturer: Pelanduk Publications
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
      GlobalGlobal | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
      ASIN: 9679788083

      Book Description

      Recognized as the oldest military treatise of all time, Sun Tzu's Art of War has been studied by world leaders, military strategists and business executives all over the world. It is chockfull of practical tips on how ancient generals could win battles in defense of their territories or capture those of others. By drawing inspiration from Sun Tzu's tested strategies and applying them to various aspects of business and management, Khoo Kheng-Hor has managed to translate what is a complicated treatise into readable prose. With this series of books, you will find surviving and thriving in the cut-and-thrust of today's competitive and often combative workplace so much easier.
      Sun Tzu's Business & Management Series: Applying Sun Tzu's Art of War in Customer Service, Corporate Planning, Human Resource Management, Marketing, Selling and Winning
      Average customer rating: Not rated
        Sun Tzu's Business & Management Series: Applying Sun Tzu's Art of War in Customer Service, Corporate Planning, Human Resource Management, Marketing, Selling and Winning
        Khoo Kheng-Hor
        Manufacturer: Pelanduk Publications
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        GlobalGlobal | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        ASIN: 967978827X

        Book Description

        Recognized as the oldest military treatise of all time, Sun Tzu's Art of War has been studied by world leaders, military strategists and business executives all over the world. It is chockfull of practical tips on how ancient generals could win battles in defense of their territories or capture those of others. By drawing inspiration from Sun Tzu's tested strategies and applying them to various aspects of business and management, Khoo Kheng-Hor has managed to translate what is a complicated treatise into readable prose. With this series of books, you will find surviving and thriving in the cut-and-thrust of today's competitive and often combative workplace so much easier.

        Books:

        1. Globalization of Consumer Markets: Structures and Strategies
        2. Applying Sun Tzu's Art of War in Marketing (Sun Tzu's Business Management Series)
        3. Handbook of Cross-Cultural Marketing
        4. Grumpy's Guide to Global Marketing for Books
        5. Consumer International 2004/2005 (Consumer International)
        6. Current Issues in Open Economy Macroeconomics: Paradoxes, Policies, and Problems
        7. Solving IRS Problems
        8. PricewaterhouseCoopers Guide to the New Tax Rules : Includes the Latest 2004 Income Tax Numbers! (Pricewaterhousecoopers Guide to the New Tax Rules)
        9. J.K. Lasser's Your Income Tax 2002: Valueline
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