Books

Global Marketing Management (7th Edition)

Average customer rating:

A leading book in the field
The up to date Case
good service
clear, understandable jargon
Students found this to be informative but not presented well

Global Marketing Management (7th Edition)
Warren J. Keegan
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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ASIN: 0130332712

Book Description

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

Customer Reviews:

A leading book in the field.......2005-08-11

Warren Keegan wrote the first international marketing textbook shortly after completing his Harvard PhD in the 1960s. He is a legend in the field and is widely credited as the father of the global marketing concept.

The 7th edition of his leading text does not disappoint the demanding reader and carries on the tradition of earlier editions. He walks the talk, writing for and speaking to a global audience. It is clear that he is one who has "been there" and knows international markets.

The book presents a very sound basis for learning and is a leading text for full courses in global marketing in many leading MBA programs. It also enjoys a large readership by business execs around the world.

"Global Marketing" opens with a very sound introduction to global marketing analysis and strategy. The international trading environment is well described and the text simplies the complexity of international trading blocs, the WTO, and other influences on marketing strategy today.

Keegan's global marketing texts have always been strong on introducing readers to technical terms used in international trade and exporting and explaining the flow of paperwork (i.e., letters of credit, etc.) one encounters in international trade. This current edition does not disappoint in this regard.

There is a good introduction to factors that motivate consumers and customers to choose and use products that is applicable in consumer, business, services, and high technology markets. The book finishes with a very sound coverage of the marketing mix (i.e., product, price, promotion, and distribution) strategies.

A number of case studies are well integrated into the text to illustrate typical business decisions global marketers must make. I have prescribed this text for more than a decade and it always has been rated as the best or among the best textbooks prescribed for our marketing courses.

The up to date Case.......2003-07-24

This book has easy to understand & have up to date case. The Harley Davidson case is one of the cases that showing us how's struggling US to face Japanese company offensive. This is the good case to picturing the dawn to earth marketing strategy compare to arrogant & not efficient strategy willing by US Company.

good service.......2003-01-16

the service is very good and efficient

clear, understandable jargon.......2002-11-25

Marketing concepts are explained within global marketing frame in an understandable manner using the jargon everybody can understand. The principles that each company must take into account both at home and abroad are revealed. Especially, I liked "18 Guiding Principles of the Marketing Company". Articles from the scholars at prestigious business schools are related to global marketing concepts in most understandable way. This makes the book richer. Another thing making the book richer is Global Income and Population estimates, that is both put inside the text and at the end of the book as appendix. These estimates give clear grasp to the reader about world demographics and economic structure, and helps reader understand the subject at hand and, in general, world dynamics better. Interesting and information & expertise-loaded cases differentiates the book from other boring textbooks. The future of global marketing section of the book gives the reader an invaluable horizon. I suggest that you read it carefully, you will get too many things from it.

Students found this to be informative but not presented well.......2000-07-14

Valuable, current information presented in a rather dull, uninteresting format according to MBA students. Very comprehensive.

Average customer rating:

A thought-provoking book
A modern, analytical textbook on global marketing
A very comprehensive yet user-friendly book
market segmentation
A great insight into competing in the post Asian crisis

Global Marketing Management
Masaaki Kotabe , and Kristiaan Helsen
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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Judgment in Managerial Decision Making

ASIN: 0471755273

Book Description

Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.

Customer Reviews:

A thought-provoking book.......2004-03-08

Kotabe/Helsen team has really set the standard for the international marketing textbook market. I have read three other similar textbooks, but there is no other book measuring up to this one. They offer an excellent analysis of market converging and diverging forces adding to the complexities of global marketing and how to cope with them. Although I am not an academic, this book provides great conceptual foundations so useful for me to use in preparing my own presentations to the executive board at my company. They have plenty of excellent, well thought-out real-life examples, and those examples are so well built in along with conceptual frameworks that I come away with a lot of useful, and more importantly, usable knowledge.

A modern, analytical textbook on global marketing.......2002-01-27

I teach Global marketing and I think this textbook is the best. It is not full of anecdotal stories about global marketer's failures or successes but very analytical with straightforward methods students can try out. The cases are excellent and support the theorical lectures very good. From my experience with the research literature it is state of the art.

A very comprehensive yet user-friendly book.......2001-05-22

I am a doctoral student and have taught international marketing at a state university for a couple of years so far. Among several books I examined, Kotabe&Helsen book stands out in the crowd. It is a joy seeing my students actually enjoy reading the book and learn from it. This book is full of useful insights and timely examples. It is a must reading if you want to be a true professional in the international marketing area. Great!

market segmentation.......2000-12-18

what are the ideal set of properties that effective market segmentation should possess. Why this element are necessary in global marketing process.

A great insight into competing in the post Asian crisis.......2000-02-07

This update edition offers the best insight into various aspects of the Asian financial crisis and how Asian companies are developing their competitive strategy. Truly a great insight on how strategic trajectory differs from country to country. HP

The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade

Average customer rating:

Doesn't take sides; just informs.
Good, casual read offering good perspective
The Travels of a T-Shirt in the Global Economy
A real good book!
A real eye opener

The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
Pietra Rivoli
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0470039205

Book Description

The Travels of a T-Shirt in the Global Economy takes the reader on a fascinating, around-the-world journey to reveal the economic and political lessons from the life story of a simple t-shirt. Over five years, business professor Pietra Rivoli traveled from a Texas cotton field to a Chinese factory to a used clothing market in Africa, to investigate compelling questions about the politics, economics, ethics, and history of modern business and globalization. Using the story of the t-shirt to illustrate the major issues of the globalization debate, this uniquely entertaining business book offers a surprising, enlightening, and balanced look at one of the major topics of our time.

Prize or Award

Business Book of the Year 2005, Finalist
AAP Awards for Excellence in Professional and Scholarly Publishing, 2006

Download Description

Learn about world trade from a t-shirt in this fascinating, around-the-world tale of a simple product in a highly competitive global marketplace. Over a five-year period, business professor Pietra Rivoli traveled from a Texas cotton field to a Chinese factory, and from trade negotiations in Washington to a used clothing market in Africa, to investigate compelling questions about the politics, economics, ethics, and the history of today's international business landscape. Looking closely at the lives of colorful characters from around the world, Rivoli uses her t-shirt to illustrate crucial lessons in the globalization debate and to demonstrate the impact of markets and politics on both rich and poor countries. A clear-eyed examination of the workings of the global economy, as well as an engaging story, this important narrative reveals surprising secrets of success in world markets -- and its impact on individuals and communities around the world.

Customer Reviews:

Doesn't take sides; just informs........2007-05-14

An intelligent, fair minded, well-researched, and very interesting book. I was assigned to read it for a class, so I had to force myself to open it, but once I did, I had a hard time putting it down. The book is not only informative, it also reads like a good story. The author is an economics professor whose writing style is friendly and accessible. Rather than being yet another abstract book about the global economy, it's about how everyday people function in, and are affected by, the global economy. The book doesn't take sides, it just informs the reader about something that affects us all.

Good, casual read offering good perspective.......2007-01-15

This book takes a pretty balanced approach to questions of globalization by tracing how a T-shirt is produced, from raw materials to the folded T-shirt in a department store, to the used T-shirts that are reprocessed or go to developing countries for a second life. Probably everyone can learn something from this book, and the narration is fairly engaging (it was good plane reading for me). The writer tries to keep the book agenda-free, putting forth both economists' and anti-globalizers' perspectives and describing how, to a certain degree, an effective global economy needs pushes from both camps.

The Travels of a T-Shirt in the Global Economy.......2006-11-19

I only purchased this item for an MBA class I was taking. This book was ok but, to me, it wasn't very enthralling. It was informative about the cotton industry works and how the market effects the distribution of t-shirts. Overall this is not a book that I would have chosen to read on my own, although there were some in my class that did enjoy it.

A real good book!.......2006-11-07

As an economist, I thought the book would be too simplistic. However, I found it both enjoyable and informative. It is well written and an easy read, something that I have come to appreciate having to read journal articles, working papers and textbooks which are usually not reader friendly.

A real eye opener.......2006-10-28

At the beginning of the book, Pietra Rivoli sets out to find an answer to the anti-globalization cries of the activists, to build a case to convince them of the power of the markets in improving the life of the poor. Instead, we discover an intricate web of interrelationships of politics, economics and culture; we realize that the trade skeptics need the corporations, the corporations need the skeptics, but most importantly the sweatshop workers need them both.

This book really stands out in its scope and conclusions. All too often we are exposed to one-sided attacks on or treatises for globalization - this book offers a comprehensive look at both sides, and more importantly it recognizes the importance of both. Amartya Sen (Nobel prize winner) proposed and supported many of the same ideas before, but this book articulates them exceptionally well and offers plenty of real, historical examples to seal the case.

I read this book for a class, but it's a kind of book I would have no hesitation reading on my free time either - it's a solid investment of your time and a real eye opener.

The Offshore Nation: Strategies for Success in Global Outsourcing and Offshoring

Average customer rating:

Highly informative and readable
Highly recommended
Make Sure You're Looking for Info on OFFSHORING - not OUTSOURCING
A must read even if you don't outsource or are not in the business of outsourcing
A Must Read for Managing Today And Leading Into The Future

The Offshore Nation: Strategies for Success in Global Outsourcing and Offshoring
Atul Vashistha , and Avinash Vashistha
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

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Offshoring Information Technology: Sourcing and Outsourcing to a Global Workforce

ASIN: 0071468129

Book Description

Widely practiced by many Fortune 500 companies, global outsourcing has become one of the key strategic imperatives for successful enterprises. Often referred to as offshore outsourcing, services globalization is the next step in the evolution of global trade and capitalism. Top organizations are performing, buying, selling, and transforming services at an incredibly quick pace.

Written by outsourcing and global services experts Atul and Avinash Vashistha, The Offshore Nation presents a comprehensive, balanced view of the rapid growth of outsourcing and its expanding role in corporate strategy, providing a roadmap for business leaders and upper-level managers to plan their own strategies. Drawing upon their vast experience as consultants to Fortune 1000, multinational corporations, the authors help you determine what role offshore services should play in your company, how to integrate the strategy into your overall corporate identity, and successfully manage the initiative on an enterprise-wide level.

This practical, strategy-packed guide outlines the "big picture" of outsourcing, breaking down its different components and examining its impact on world and local economies and employment shifts. Covering outsourcing in many different countries and a variety of services--from IT, telecom, and customer service to accounting--the authors reveal best practices and step-by-step, proven methods for:

Building a sound globalization strategy
Identifying the processes that are mature enough to send offshore
Choosing the right business model for globalizing IT, back office, and other services
Attracting and retaining customers
Effectively managing your suppliers

Chock-full of valuable insights and tactical advice, The Offshore Nation is the authoritative primer for global outsourcing, helping companies to minimize the risks and maximize their return on investment.

Customer Reviews:

Highly informative and readable.......2006-07-11

This book provides a great framework for analyzing and determining the why, what, how and where of offshoring. If your organization is considering a shift towards offshoring, then you should find this book very useful in helping you think through the business case. The book does not drown you in details, but still provides a comprehensive overview of the offshoring industry.

Highly recommended.......2006-05-18

"The Offshore Nation - The Rise of Services Globalization" is an excellent guide for companies putting together their offshore strategy, as well as for companies that have already done it but want better results. It beautifully captures the global trends and gives practical yet comprehensive guidelines on how to do offshoring right - things that come out straight from the authors' rich experience in the area. Highly recommended.

Make Sure You're Looking for Info on OFFSHORING - not OUTSOURCING.......2006-05-15

Offshoring and Outsourcing just got jumbled again in the American vocabulary. The Offshore Nation is written by experts on the Indian BPO marketplace. If thats what you're trying to understand, this book is very helpful. If your goal is limited to large corporation, call center projects or transaction processing, this book is very helpful.
For all other areas of Outsourcing, I highly recommend you read any one of the other books who don't confuse offshoring and outsourcing better than Lou Dobbs.

A must read even if you don't outsource or are not in the business of outsourcing.......2006-05-12

Atul's book `The Offshore Nation' offers a very insightful ring-side view of the macro-economic trend towards globalization of services and how organizations and business leaders can effectively leverage this in a global economy for competitive advantage. Atul through his organization, NeoIT, has played a lead role in shaping the sourcing strategies of global organizations and the book is both thought provoking as well as prescriptive. It is a must read even if you don't outsource or are not in the business of outsourcing, for sooner or later, you will be a part of this global economy where work moves to where it gets done best."

A Must Read for Managing Today And Leading Into The Future.......2006-05-08

Speaking as the CEO of Sourcing Interests Group, a major ongoing outsourcing forum, The Offshore Nation hits a homerun in providing practical, immediately useful insight into the many facets and considerations of offshore outsourcing. Clearly this is one of the most important books on outsourcing that has ever been written. I highly recommend it.

Global Marketing: Foreign Entry, Local Marketing, and Global Management

Average customer rating:

Global Marketing: Foreign Entry, Local Marketing, and Global Management
Johny K. Johansson
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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ASIN: 0073658634

Book Description

GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global management or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes this book distinct. This text offers a three-pronged approach to Global Marketing. That approach is Foreign Entry, Local Marketing, and Global Management and this represents the structure for the text. Johansson addresses how you market an existing product in new global markets and also discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers. Most International Marketing books have a separate chapter for each of the environments (legal and regulatory, political, Business Customs, etc) and then they launch into a discussion of marketing management for global markets. However, Johansson only has a separate chapter on culture and then he integrates the rest of the environment discussions throughout the text and where appropriate. This too is a distinct feature of the text.

Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)

Average customer rating:

Good condition
Ripping you off

Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)
Johny K. Johansson
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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ASIN: 0072961805

Book Description

Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience, help students move from concept to application. Most International Marketing books have 6-7 separate chapters up front that discuss the legal and regulatory, political, and cultural environments before they begin to discuss global market entry. Johansson presumes that the students have a basic appreciation of these environments and begins the market entry discussion after 3 introductory chapters. The orientation of this text is more managerial and less descriptive. This text is used both as the first course in the undergraduate level and in MBA level courses.

Customer Reviews:

Good condition.......2005-09-03

Received item in a good condition and made special provisions to send it faster due to my constraints.

Ripping you off.......2005-07-21

This is book is what in marketing they call the rip-off strategy.

Chances are you're not going to pay this outrageous price for such a boring book unless you are forced to for a class, as was my case. It's bad enough that the publisher has jacked up the price into the stratosphere, but to rub it in with black and white pictures is just wrong. Shame on McGraw Hill. Shame on the author. Shame on everyone involved in the selling of this book, including Amazon.

Then there's the content of the book. And even by marketing standards (this is my 4th marketing class) it's outrageously bland and dull.

The Global Entrepreneur: Taking Your Business International

Average customer rating:

Excellent Resource for International Trade Professionals and Newcomers
Perfect
The best ýHow-Toý book Iýve found on international sales
Excellent
Global Entrepreneur Excellent Introduction to Global Arena

The Global Entrepreneur: Taking Your Business International
James F. Foley
Manufacturer: Dearborn Trade
ProductGroup: Book
Binding: Paperback

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Entry Strategies for International Markets

ASIN: 1574101242

Customer Reviews:

Excellent Resource for International Trade Professionals and Newcomers.......2005-07-17

Foley's book, The Global Entrepreneur, is an excellent resource for anyone interested in international trade, and the multi-faceted considerations one must give to the endeavor. It is particularly helpful to those interested in export sales, and marketing, with an insightful view to a variety of approaches a business person can take to the marketplace. The book addresses Self-assesment and Market Research, Business Preparation and Developing Global Partners, Logistics and Finance, and Sustaining Success. Foley successfully demystifies global business, and walks the business person with an interest in global markets from the idea stage through to long-term customer relationship management. This is a great read.

Perfect.......2003-04-14

Exciting, inspiring, motivating, encouraging, helpful, informative, clear, comprehensible, easy to read. Excellent book!!! Knowledge, experience, and passion towards discussed topics just shines through every page. Written in a easy to understand language, the book is a perfect aid to not only beginning exporters/importers, but also experienced ones. Lexicon doesn't belittle reader's mental abilities by chewing on every elementary detail; at the same time it doesn't bombard anybody by heavy concepts and trade jargon. Author uses great approach to delivering information - logical, clear and ordered.

The best ýHow-Toý book Iýve found on international sales.......2003-02-27

Mr. Foley takes it right from the start - from solid information on whether to even consider making international sales, all the way through to direct foreign investment. Along the way he provides detailed examples, reference materials, and a number of excellent resources that take the mystery out of international sales.

Perhaps most importantly, this is not a regurgitation of MBA material on the subject - Mr. Foley has directly relevant experience, having spearheaded international expansions earlier in his career and now advising companies on how to achieve their global potential.

This is an excellent reference that our company continues to use as we expand to new markets globally and work to increase our share in markets we're already addressing.

Excellent.......2002-03-01

This is an excellent source for everything from foreign market evaluation to the documentation for your first sale. Well written and enjoyable to read. While startng out in the game of global enterprise, I have a lot of questions. The questions are being answered, plus all the ones I didn't know I needed to ask. The book excites me to pursue the markets. Before hand I thought it would frighten or discourage me, reading about all the work and risk involved. It was encouraging to hear that international business is where to see the world and its cultures, not just a way to increase profits. I plan to use this book as the guide when our company goes global.

Global Entrepreneur Excellent Introduction to Global Arena.......2001-12-03

As a newcomer to the "world of global business," I was searching for one resource that would quickly build my understanding of the various aspects of the international arena. I was thrilled to discover The Global Entrepreneur, by James Foley. This book covers everything from basic definitions to the broad issues of "how," "why," and "when" to go global, while also providing solid information on specific topics such as logistics, marketing, relationship building, strategic planning, and using the internet.
And it accomplishes all this in an informal, easy to read and understand style. Mr. Foley writes in a conversational manner, taking information that could be quite dry and boring, and making it interesting and exciting. As an added benefit, the book also includes numerous other resources to enhance your research and exploration of the global arena.
The Global Entrepreneur offers a wealth of information and is a practical resource/reference book for anyone involved in, or becoming involved with, global business.

Average customer rating:

Global Marketing (3rd Edition)
Warren J. Keegan , and Mark Green
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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ASIN: 0130669989

Book Description

This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.

Global RFID: The Value of the EPCglobal Network for Supply Chain Management
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Global RFID: The Value of the EPCglobal Network for Supply Chain Management
Edmund W. Schuster , Stuart J. Allen , and David L. Brock
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover

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RFID Implementation

ASIN: 3540356541

Book Description

The EPCglobal Network and RFID technology, initially developed by the Massachusetts Institute of Technology (MIT) and licensed in October 2003 to Global Standards I (GS1), holds great promise for transforming business through the use of low-cost, radio frequency identification (RFID) tags to improve information flow and productivity. Through the placement of tags on individual items, cases, and pallets, RFID Technology will provide instant two-way communication within supply chains by merging information with physical goods. The EPCglobal Network uses the Internet to transmit data gathered from RFID tags as well as a sophisticated information infrastructure designed at MIT. This book explores the essentials of RFID and the EPCglobal Network from the perspective of a practitioner that needs to make business decisions concerning the adoption of the technology. The perspective is from the supply chain management standpoint with emphasis on case studies and new thinking about the subject.

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Global Marketing
Kate Gillespie , Jean-Pierre Jeannet , and H. d. Hennessey
Manufacturer: Houghton Mifflin Company
ProductGroup: Book
Binding: Hardcover

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ASIN: 0618659536

Book Description

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East.

While written in a student-friendly style, the text is comprehensive in its coverage of topics. The authors' extensive research and consulting experience allows for current coverage of a wide array of topics. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

Each chapter begins with a recap of one company's recent experience with global marketing to illustrate and preview key chapter ideas. This feature is followed by an outline of chapter topics and a set of learning objectives, helping students to identify and assimilate important concepts.
World Beat boxed inserts offer timely (and often humorous), real-world examples from global marketers—large and small—operating in North America, Europe, Africa, and Asia, and the Middle East.
In keeping with the text's interactive approach, marginal icons prompt students to visit the textbook website for additional readings, links to relevant sites, updates of current events relating to each chapter, an online research project, and an ACE Practice Test for each chapter.
Short end-of-chapter cases often refer specifically to chapter content and test the student's ability to apply key ideas to the case. Six longer cases supplement the shorter cases and facilitate integrated learning experiences.
An extensive suite of supplements includes over 25 PowerPoint slides per chapter (downloadable from the textbook web site) that combine clear, concise text and art. A video package features various companies facing the challenges of global marketing.
Two-color text and graphics as well as pictures (black and white and color) engage students visually and enhance the learning experience.

Books:

Books