Books

Young entrepreneurs preparing to compete in a global business marketplace are given practical advice in this comprehensive text. Fundamental techniques and strategies exporters need to succeed are explained and combined with a blend of theoretical and real-world examples. In one exercise, aspiring entrepreneurs are encouraged to "adopt" a real company interested in improving its exporting business and are provided with the tools and tips for determining that company's chances for success. The basic elements of the exporting process, the art of export pricing, and country and currency codes are also discussed.