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Global Alliances in Tourism and Hospitality Management
Average customer rating: 5 out of 5 stars
  • super
 Global Alliances in Tourism and Hospitality Management

Manufacturer: Haworth Press
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
Hospitality, Travel & TourismHospitality, Travel & Tourism | Industries & Professions | Business & Investing | Subjects | Books
GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
ServiceService | Industries & Professions | Business & Investing | Subjects | Books
ASIN: 0789007835

Book Description

How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this potentially high-profit strategy. It offers specific, detailed ideas and research on vital topics, including deciding how and when to form alliances, handling multicultural management issues, identifying the basic elements of successful - and not so successful - partnerships, and ensuring cross-agency cooperation. International in scope, this informative guide will help marketers, managers, and other professionals in the hospitality industry to lower company costs, raise profits, and gain strategic advantages in diversified markets.

Customer Reviews:

5 out of 5 stars super.......2007-03-08

Thanks a lot, we are very happy to have this book in our library!

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